Piia Helminen

Sales Director @ Wipak

About

I´m a passionate Sales Director with 15+ years of working experience in several countries, across various sales roles in food and medical industries. In my current role I have developed a dynamic team and a successful sales strategy to grow the sales in the region. Circular economy is a topic close to my hearth and it drives my motivation to lead the shift from conventional plastic packaging to sustainable packaging solutions. On top of the sales and marketing activities, I share my knowledge in conferences and exhibitions as a speaker. Contact me at piia.helminen1@gmail.com Skills summary: Sales Strategy / Strategy Execution / Sales Excellence / Commercial Excellence / Distributor Management / Corporate Branding / Brand Marketing / Project Management / Innovation Management / Sustainable Packaging / Sales and Marketing / Renewable Materials / Sustainable Plastic / Recyclable Solutions / Food Packaging / Medical Packaging / Sterilization / Infection Control / CSSD consumables / Flexible Films / Rigid Films / Medical Paper / International Sales / B-2-B / Customer Relationship Building / Cross-Cultural Communications / Food Industry / Medical Industry / Plastic Packaging

Country

City

Singapore

Industry

Plastics

Skill

Sales Management, Go-to-market Strategy, New Business Development, Business Development, Sales Strategy, International Sales, Export, Sales Operations, Packaging, Polymers, International Business, Plastics, International Relations, International Logistics, Strategy, Project Management, Key Account Development, Marketing Strategy, Solution Selling, Direct Sales

Experience

Sales Director

Wipak

2021-10 - Present · 5 yrs

Singapore

- Manage all sales operations in APAC - Regional sales strategy development - Relationship building with key customers and professional bodies - Public speaking in conferences and seminars

Regional Sales & Marketing Manager

Wipak

2018-9 - 2021-10 · 3 yrs 2 mos

Singapore

- Drive revenue growth for food and medical film sales in APAC (exl. China) - Sales strategy development and execution - Go-to-market strategies / new market entries - Direct Sales (Global Key-Accounts & MNCs) - Efficient distribution network development & management - Relationship building with key customers and professional bodies - Public speaking in conferences and seminars - Sales & Marketing plan (5 years) and budget Professional Highlights - Annual double digit revenue growth - Implementation of distributor management model - Establishment of good and direct connections to regional MNCs - Leading shift from conventional plastics to sustainable packaging solutions

Area Sales Manager

Wipak

2015-8 - 2018-8 · 3 yrs 1 mo

Singapore, Singapore

- Drive revenue growth for medical film sales in APAC - Sales strategy development and execution - Go-to-market strategies / new market entries - B-to-B sales - Efficient distribution network development & management - Relationship building with key customers and professional bodies - Public speaking in conferences and seminars - Sales plan (5 years) and budget

Area Sales Manager

Wipak

2013-8 - 2015-7 · 2 yrs

Bomlitz, Germany

- Drive revenue growth for food film sales in APAC - B-to-B sales - Annual marketing plan and budget - Seminars / trainings - Pricing - Compiling and analyzing sales figures - Customer feedback collection and market research

Export Coordinator

Wipak

2012-8 - 2013-7 · 1 yr

Welshpool, United Kingdom

- Project, assignment to coordinate and control the business transfer between two production units

Export Assistant

Wipak

2011-2 - 2012-8 · 1 yr 7 mos

Nastola, Finland

- Support the Corporate Sales teams in Far and Middle East, Czech and Slovak - Customer service, coordination of customer visits - Maintain order database by recording new activities and tracking sales and marketing orders - Payment terms of foreign trade, L/C, CAD etc. - Claim handling

Co-Chair of Packaging Committee

European Chamber of Commerce, Singapore (EuroCham Singapore)

2020-9 - 2021-9 · 1 yr 1 mo

Singapore

Committee objective is to address issues related to sustainable packaging solutions, including single use packaging, waste management, and the circular economy.

Chef

Vierumäki Country Club Oy

2007-9 - 2012-8 · 5 yrs

- Various roles in restaurant business

Export Assistant

Wipak

2010-5 - 2010-9 · 5 mos

Nastola, Finland

Education

Esade

2018 - 2020 · 2 yrs

MBA for Executives, carried out by ESADE Business School and Aalto University. Dual-program focuses on entrepreneurship, innovation and design thinking.

Aalto University Executive Education and Professional Development

2017 - 2018 · 1 yr

Global Leader is an international program that strengthens the strategic skills of leaders who manage across functions in a multinational environment.