Pieter V.

Stitchd is a boutique consultancy firm that supports organisations in making digital data actionable. We're a team of world-class digital analytics experts that are on a mission to bridge the gap between ‘making ambitious digital strategies’ and ‘translating those into operational excellence’. Our people understand the complexity of the challenges enterprise level organisations are facing. We come up with initiatives to accelerate the growth of your company's digital analytics maturity. Stitchd is hired by companies such as Bose, VRT, Essent, Proximus, Telenet, Johnson & Johnson, D’Ieteren Automotive, De Lijn, BNP Paribas, etc.

We’re asked to define and design a generic and future proof tracking approach for all D’Ieteren Auto Brands (Seat, Skoda, Audi, Porsche, VW, ...) . Today this results in an event-driven data tracking framework that’s running on all brands and platforms and enables D’ieteren to move away from the previous data silo’s. Together with a team of Stitchd consultants we’re supporting and advising D’ieteren on a daily basis (data collection and cleanliness, analysis and reporting). Step by step we try to enable data based decision making and provide guidance towards a more data mature organisation. * Business requirement gathering and translation in to an event-driven data tracking framework. 
 * Implementation & configuration in Adobe Launch, Ensighten, GTM and Tealium. 
 * Testing & debugging 
 * Integration & facilitation Google Data Studio reporting as the primary source for daily business performance follow up 
 * In-house trainings for GTM, Google Analytics, Google Data Studio 
 * SPOC for all data analytics questions, business support and developments. 
 * Future roadmap design with strong focus on how digital data could and should support further business development 
 * Supporting management in the adaptation of a more mature digital data culture.

Analyzing and implementing web analytics for clients. In this way we help them to get better insights into the behavior of visitors/prospects. This information can be used for conversion optimization, A/B-testing and online marketing campaigns. At Humix we focus on measurable usability testing and conversion optimization. By improving the user experience we help clients reach their online business goals. And by linking this with the right analytics tools we are able to measure the improvements that are being made.

Coordinating the migration from Google Analytics to Adobe Analytics for the entire organisation (40+ websites and 6 mobile apps): • Business requirement gathering and translation in to an event-driven data tracking framework. • Implementation & configuration of Adobe Launch (TMS) & Adobe Analytics • Testing & debugging • Mobile app tracking using Adobe SDK & Mobile services • Integration & facilitation of Adobe workspace reporting as the primary source for daily business performance follow up • In-house trainings for Adobe Launch, Analytics & Workspace. • SPOC for all data analytics questions, business support and developments. • Future roadmap design with strong focus on how digital data could and should support further business development

Web analytics lead for both Telenet & Base: • Assure qualitative and valuable data collection across different platforms & services • Business requirements gathering and translation into a digital measurement framework that provides a clear and understandable roadmap for further digital service and feature development with a strong focus on customer experience • Tracking requirement documentation & implementation. • Tool management (Adobe analytics, Google Analytics, Google Tag Manager & Tealium) • Report and dashboard building for different levels of stakeholders • Advising role for data integration across different data management platforms ( Adobe Audience manager) • Analytics lead in the digital transformation project which enables Telenet to move from standard web tracking to event driven and tool independent data collection across the whole digital eco system.

Responsible for the complete Adobe Marketing Cloud integration for the Global Digital program of Bose Corporation with a a strong focus on tool governance from the data perspective: • Adobe Launch (TMS) • Adobe Audience Manager • Adobe Test & Target • Adobe Report & Analytics • Search & Promote Within The Global Digital program, in which the development & roll-out of all new Bose e-commerce sites is managed I was specifically responsible for the following tasks: • Data governance • DTM setup, governance & testing of all tools & third party tags world wide • Designing a global DTM implementation & governance flow • Advanced Ad hoc reporting • Designing an analytics strategy on a global level in order for all stakeholders to understand which data is being collected and how it can be used across tools. This included custom training & one-on-one sessions adapted to each stakeholders need. • Data quality research & maintenance with a strong focus on the e-commerce functionalities.

Making pizza's

Navigating the right customer to the right product or service by implementing an adapted online strategy. Including SEO, SEA and Google Analytics implementation