Piers Riley

Head of Private Label Product @ Reid Bikes Limited

About

Driving market & commercial growth through strategic product development for brands and clients all over the world. Get in touch to see how our PLP service can grow your brand and strengthen your market position.

Country

United Kingdom

City

Lichfield

Industry

Sporting Goods

Skill

Product Management, SOLIDWORKS, Composites, Design Engineering, Design, Store Management, Sales Operations, Sales, Retail, Merchandising, Management, Electric Bicycles, Customer Service, Bikes, SolidWorks, Product Design, Computer-Aided Design (CAD), Mechanical Engineering, Product Development, Lean Manufacturing

Experience

Head of Private Label Product

Reid Bikes Limited

2026-7 - Present · 3 mos

Product Manager

Reid Bikes Limited

2025-1 - 2026-7 · 1 yr 7 mos

Bicycle Product Manager

TANDEM GROUP PLC

2023-2 - 2025-1 · 2 yrs

Birmingham, England, United Kingdom

Company founder

One Ride Cycling

2021-7 - 2023-2 · 1 yr 8 mos

United Kingdom

Setup a new ecom business selling and distributing Spanish cycling brand Momum in the UK.

Product Design Engineer

Goodfish Group

2018-9 - 2021-9 · 3 yrs 1 mo

Cannock, UK

Working collaboratively with Stique and Goodfish to develop and bring new products to the market place.

Workshop Mechanic and Sales

Evans Cycles

2011-6 - 2018-9 · 7 yrs 4 mos

Birmingham, United Kingdom

Undertaking a range of responsibilities including lean operations, customer interactions and technical knowledge to diagnose and carry out bicycle repairs and builds.