Pierpaolo Pergola
GTM and Commercial Consultant @ JuicyLlama
About
I’ve spent the last years working on how companies grow, not just in terms of revenue, but in how they structure their commercial engine behind it. My background sits across sales, revenue operations, and strategy, with a focus on building teams, defining go-to-market approaches, and improving how organisations execute commercially on a daily basis. I enjoy working in environments where things are not fully defined yet, where there’s a need to bring structure, clarity, and direction, and translate strategy into execution. Strong believer that growth comes from a combination of disciplined execution, clear positioning, and continuous iteration.
Spain
Greater Madrid Metropolitan Area
Information Technology & Services
Lead Qualification, Startups, SaaS Sales, Sales Prospecting, Strategic Alliances, Strategic Partnerships, Software Sales, Service Quality, International Business Development, Revenue & Profit Growth, Sustainable Development, Coaching, International Sales, Go-to-Market Strategy, Market Research, Forecasting, Direct Sales, Account Management, Business-to-Business (B2B), Sales Processes
Experience

GTM and Commercial Consultant
Provincia de Madrid
- Own end-to-end commercial execution, including pipeline management, forecasting, and deal closing - Designed and implemented a commercial operating system (pipeline stages, qualification criteria, cadence) - Manage full-cycle enterprise sales and partnerships, from outbound to deal structuring and negotiation

Strategic and Commercial Advisor
- Advised on Italian strategic expansion, defining and prioritising target markets and entry models - Instrumental in enabling 200 % year-on-year growth in 2025 by aligning commercial operations with scalable structural processes. - Supported the transition toward a SaaS-enabled business model, helping position Medextetica’s aesthetic equipment offering within a recurring-revenue framework. - Forged and maintained high-level CEO-relations with executive leadership, enabling streamlined decision-making and accelerating go-to-market momentum.

Commercial and Strategy Consultant
At The Big Five Spirits, we work as embedded brand partners, curating a portfolio of premium rum, tequila, gin, vodka, and whiskey labels ready to make an impact. We offer hands-on support in commercial strategy, legal groundwork, and distributor alignment, so our partner brands can scale across Europe with clarity and speed.

Revenue and Commercial Director
Barcelona, Catalonia, Spain
- Lead and mentor a high-performing team of Account Executives and Account Managers, driving new business acquisition and managing existing customer relationships to ensure sustained revenue growth. - Oversee Revenue Operations, ensuring seamless coordination and optimization of sales processes, financial forecasting, and performance analysis to achieve organizational targets. - Develop and implement strategic initiatives aimed at enhancing customer satisfaction, retention, and lifetime value through personalized engagement and tailored solutions. - Collaborate with cross-functional teams, including marketing, product development, and customer support, to align efforts and drive cohesive growth strategies. - Analyze market trends and competitive landscape to identify new opportunities, guide business development efforts, and adjust tactics to maintain a competitive edge. - Foster a data-driven culture, utilizing advanced analytics and reporting tools to monitor key performance indicators, track progress, and inform strategic decisions. - Champion continuous improvement initiatives, leveraging feedback and insights to refine processes, improve efficiency, and maximize revenue potential. - Act as a key stakeholder in strategic planning, contributing to the formulation of long-term business objectives and growth plans. - Represent the company at industry events, networking with key stakeholders and building partnerships to expand market presence and drive new business opportunities.

Head of Revenue Operations
Barcelona, Catalonia, Spain
AirDNA turns short-term rental data into strategic, actionable analytics. As the world's leading provider of short-term vacation rental data and analytics, we track the daily performance of over 10 million listings in 120,000 markets globally on Airbnb, Vrbo, and more. o Built the department from scratch, setting up the Sales Ops, Marketing Ops and Rev Ops functions. o Built the E2E process of the customer journey o Reviewing performance of sales and account management; developing and communicating insights into performance drivers, identifying challenges and opportunities and develop alternative plans o Working closely with the VP of Marketing and VP of Sales to build and design our GTM Strategy o Planning, forecasting, revenue tracking, dashboarding and reporting o Supporting the VP of Sales and the CEO in the annual strategic review and strategy build process and budgeting o Leading cross departmental hands-on projects o Supporting our Revenue Team with special requests, data, and processes implementations o Translating complex data into key messages and presenting to senior leadership, to provide deep commercial acumen when generating actionable insights and new growth and improvement opportunities o Collaborate with leaders across different departments to drive alignment and consistency on the company's strategy and objectives

Global Revenue and FP&A Manager
ELEMENTS GLOBAL SERVICES
Barcelona, Catalonia, Spain
Elements Global Services is a leading International Payroll and Employer of Record (EOR)/Professional Employer Organization (PEO) with the expertise and resources available to make the hiring and employment process as easy as possible, no matter the number and location of your current or future employees. Whether looking for payroll support, human resources guidance and benefits management or just seeking legal compliance support, we want to be the element that will have a long-lasting impact on your business. o o Collaborate with Finance to provide management with financial planning and analysis insights. o Inside sales alignment, bi-weekly meetings with local sales teams to review activity and pipeline, pricing model and quality of data. o Ability to quickly recognize and identify pricing or profit issues/opportunities and provide solutions working in conjunction with appropriate departments (Marketing, Ops, Sales). o Enhance the pricing process to align with the Company’s pricing strategy more closely. o Develop and prepare complex pricing proposals in response to customer requirements. o Revenue targets definition and updates Senior Leadership on the status of open projects in conjunction with other departments o Monthly, quarterly, and annual financial analysis, identifying trends, opportunities, and risks. o Provided clarity and coaching to Sales & Operations team to make grounded fact-based strategy decisions o Reviewed and approved proposal, pricing up-charges, discount levels and client renewals for Sales and Account Management Team. o Supported the CCO and regional VPs to carry on complex negotiation in deals ranging from 1.5M to 85M

Country Manager Italy
Barcelona, Catalonia, Spain
o Responsible for the establishment, maintenance, and expansion of our brand identity in Italy. o In accordance with the overall development objectives of the region and strategic planning, formulate and implement sales goals and profit plan. o Deliver and implement the business vision and mission and the strategy for the assigned region. o Build and maintain long lasting relationships with partners in Italy, including major mobile operators. o Primary point of contact for the partners (aggregators, certified agencies, mobile operators…) around all key areas. o Coordinating campaign optimization between the marketing department and the tech department. o Ensure internal processes are followed. Define new processes to increase overall productivity. o Have regular updates with the Managing Directors to make sure the direction of the region is in line with the company’s goals and vision. o Proactively identify new business opportunities.

Senior Revenue Manager
Egham, Surrey, United Kingdom
Analysis and Application o Advanced analysis of current market conditions and trends including a complete understanding of seasonality and special events in order to make recommendations. o Execute detailed and accurate forecasts with no management intervention; o Plan and execute pricing and availability strategies by brand and market segment o Ability to back cast past market trends, conditions, commercial accounts and competitive environment related to the Revenue Management process and provide future recommendations to all levels of management. o Work with markets to establish and develop strategies to accomplish both short term and long term Yield, Growth and Profit goals o In depth knowledge of the Financial Statements Communication o Maintain strong partnerships with operations team to ensure business targets are met including successful pricing strategies o Lead calls with operations to share demand and inventory recommendations based on analysis and be able to handle all levels of questions with minimal director intervention o Maintain solid network of connections both inside and outside of the department and use those connects to share best practices with the team o Create and deliver detailed analysis, presentations and performance updates to all levels of management up to and including company leadership o Work with Channel Managers to gain a greater understanding of the business and assist with creating solutions to varying business challenges.

European Revenue Manager
Egham, Regno Unito
o Develop, present and support forecasts by market segment based on assigned locations o Use analytical skills and knowledge derived from internal or external data sources to yield actionable findings and develop specific recommendations for the operations. o Lead calls with operations to share demand and inventory insights and recommend actions based on analysis o Present analysis and recommendations to various levels of Management o Monitor recurring analytical reports measuring market performance o Organize and present information, concepts, and tools in a concise and understandable format that yields measurable, insightful and actionable results by brand and market segment o Assist in creating Ad-hoc reporting to streamline the overall efficiency/effectiveness of the department.

Marketing Assistant
Londra, Regno Unito
- Planning and executing marketing and communication campaigns and monitoring the results. - Worked within a team environment to carry out a full range of marketing functions. Assisted in Media marketing promotions and in communicating marketing programs. - Developed creative print and online marketing collateral. - Provided direct support to Marketing Manager. - Use of company’s systems for CRM, payments, mass mailing and CSM. - Researching appropriate communication channels to reach the audience.
Education
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