Pichaya J.

Led business development across three strategic pillars: (1) Medical and B2B Partnerships – expanded the healthcare provider network (2) CRM Initiatives – launched the TRSC 20/20 CLUB to drive patient loyalty and advocacy, and introduced value-added services to elevate patient experience. (3) International Business Development – expanded the customer base and brand visibility by partnerships

Grew healthcare partnerships by expanding the hospital and clinic network from 200 to 560 partners in 2 years, enhancing claim experience through direct billing contracts and workflow optimization. Revamped the hospital network landing page to improve accessibility (https://www.prudential.co.th/corp/prudential-th/th/hospital-network/), launched online and offline wellness activities and privileges to promote healthier lifestyles and reduce claims for both individual and group policyholders, and collaborated with the claims team to effectively manage fraud cases.

Developed strategic initiatives in product development, cost optimization, and competitive pricing through close collaboration with key stakeholders and cross-functional teams. Successfully launched new services, workflows, clinical guidelines, and communication plans for high-impact centers including Robotic Surgery, Urology, Breast, General Surgery, Holistic Wound Care, Imaging, and Nutrition.

Product development and data analysis of three Center of Excellent Y21 1. Critical care services 2. Colorectal surgery center 3. Urology center Product development and data analysis of business units as list below, - Robotic surgery center - Breast surgery center - General surgery center - Holistic wound care center - Emergency services Analysis data with Tableau

Product development of Heart center, Preventive genomics center, imaging and nutrition - Develop the new program and new work flow. - Data analysis. - Specialize in execution, monitoring and continuous improvement.

Over 7.5 years of experience in hospital pharmacy operations, I have taken on key leadership roles including Pharmacy Incharge, Preceptor, and Superuser for the TrakCare HIS implementation. I have led system adoption, mentored future pharmacists, and championed patient safety as a recognized Safety GURU, driving operational excellence and cross-functional collaboration.