
paolo iacono
chief executive officer
About
Degree in economics at the Bocconi University in Milan (medal of honor for best graduates), several trainings in marketing and strategies, I developed my professional background by serving during several years in blue chip FMCG multinational corporations (Unilever, Sara Lee, Mondadori,). I had occasion to lead for almost 7 years a leading company in booming videogames market, driving its start up and to create Videogames Industry National Association (AESVI). I had also occasion to lead a leader company in Toy and entertainment business over years. Actually, I'm leading a leader company in Home Design, luxury gardening business. My core competence is in the fields of team building operations management, business development, and leadership, marketing and sales, strategy and communications. Nevertheless, during my work experience I have had the chance to manage and face all aspects of a company life , which gave me a broad exposure to all finance matters, licensing, legal affairs. Over 10 years of MD and executive management team experience
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consumer goods
management, strategy, strategia, business plan, strategia d'impresa, start ups, gestione marketing, business strategy, leadership, marketing, business development, previsioni, marketing management, business planning, imprenditoria, sviluppo di prodotto, team building, entrepreneurship, strategic planning, team leadership, product development, pianificazione strategica, forecasting
Experience

president
aesvi
A.E.S.V.I.: From November 2001 to November 2003 I have been President of the Federation grouping together the most important Companies working in this field and representing interests of the interactive software sector on a national and international institutional level at ISFE (European Association acknowledged by the European Commission).
brand manager
unilever
Brand Manager (Calvin Klein Cosmetics) – responsible Calvin Klein’s fragrances.Responsible for the launching in Italy of Ck fragrances (CKOne & CKBe) and management of the other existing lines (Obsession, Eternity, Escape). Member of international task force responsable to implement new forecasting system in Europe.

key account
mondadori

managing director of italian affiliate
atari
I was responsible of the Italian branch and all ATARI activities (internet, special business) in Italy. My responsibilities were related to design, develop and implement the strategic plan for ATARI Italia; eas responsible for both the day-to-day running of the company and developing business plans for the long term future of the company (market share development, brand equity/awareness, P&L growth, product/distribution innovation, team leading & motivation, long term economic goals) I directed the start –up of the Italian branch from the very beginning (starting from zero), choosing and engaging all the staff, settlement and structure of procedures, commercial politics, sale net, marketing activities, logistics and financial (1999) and next transformation of the characteristic management of the Company.

chief executive officer
hse24 s.p.a.

chief executive officer
giocoplast natale spa

chief executive officer of hasbro italy
hasbro
I’m responsible of the Italian branch and all Hasbro activities related to Italian market. My responsibilities are allied to design, develop and implement the strategic plans; I’m responsible for both the day-to-day running of the company and developing business plans for the long term future of the company. Member of Hasbro Italy board of directors.

marketing director
leader spa
MARKETING DIRECTOR responsible of the Marketing management: Key objectives: turnover development; responsibility for generating product demand and further increasing market share; projects development concerning the creation of new product ranges especially studied for the Italian market, feasibility study in partnership with international suppliers for projects linked to alternative distributing channels opening. Managing relationship with main partners to establish activities on videogame and educational market.

category manager
sara lee
Category Manager of household Care products (“international core category” of the company). Responsible of the strategic development and P&L objectives for the categories. International project leader: I managed an international project (1997) based in Nederland and France for planning strategic development of a new generation household care products. Member of the international task force made up to settle the development of strategic lines for shoe care and furniture care products.

chief executive officer of italian affiliate
fiskars
Managing Director of Italian branch of international group leader in home and design products. Fiskars is a global consumer products company with a strong portfolio of trusted brands including Fiskars, Iittala, Arabia, Hackman, Gerber, and Buster. The company is listed on NASDAQ OMX. I'm responsibile of all italian operations. Fiskars Italy included local production sites (factories) and national warehouse & distribution center. Member of Fiskars Italy board of directors www.fiskars.it www.fiskars.com www.fiskarsgroup.com
Education
insead
insead
leadership
liceo classico g. parini
sda bocconi
business administration
università bocconi
business administration
Business management at Luigi Bocconi University – Milan. Degree thesis title: “Technological innovation management as base of competitive benefits”. Marks: 110/110 summa cum laude Gold medal for best graduate Activities and Societies: Bocconi Alumni
paolo iacono's Contact Information
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