Phuc T Truong
Market Development Consultant @ Tidal Metals
About
As an investor, I leverage my 20+ years of experience and expertise in mobile media and commerce to mentor and support early-stage startups. I am also a limited partner at WestCap, a growth equity firm focused on technology and consumer sectors. My passion is to create and accelerate value by developing and marketing products and services that enhance customer engagement and loyalty. I have led and grown new revenue streams for Savingstar and Drizly, the leading alcohol commerce and fulfillment platform in the US. I have also founded and led Mobext (Havas global network), a mobile marketing and advertising practice that won multiple awards for innovation and excellence. Additionally, I co-founded MobileLime, one of the first US-based companies to use mobile phones for marketing, loyalty, and payment.
United States
Boston
Computer Software
Commercialization, Direct Sales, Operations Management, Executive Management, Mobile, Mobile Marketing, Digital Media, Start-ups, Leadership, Direct Response, Mobile Advertising, Mobile Applications, Business Development, Lead Generation, Marketing Strategy, Digital Marketing, New Business Development, E-commerce, New Media, Social Media
Experience

Principal seller
Evoke AI
Boston, Massachusetts, United States
EvokeAI is an aesthetic intelligence platform that converts image affinities and other visual preference data into user-centric aesthetic models - digital style twins. Through the platform, it learns users' visual and style preferences. AI filters then curate products that match each user's aesthetics. The solution enhances retail by zeroing in on recommendations that users' connect with based on their style and aesthetic preferences. In doing so, it makes the path purchase more efficient for retailers and improves their demand curve. In addition, the aesthetic AI filters help to overcome the cold start problem where little user data exists for new customers to propel personalization and recommendation.

Business Development Consultant
Boston, Massachusetts, United States
ZwitterCo's membrane technologies maintain unprecedented fouling resistance and chemical tolerance that was previously unfilterable process waters and wastewaters. • I conducted in-depth primary and secondary market research focused on identifying and evaluating opportunities in Southeast Asia • Directly engaged with regional companies; and helped position ZwitterCo's innovative membrane technology to diverse industries in the region • Analyzed industry trends, assessing target companies, and developing strategic insights to support market entry and partnership initiatives

Co-founder / Head of Business
Boston, Massachusetts, United States
For industrial sectors dedicated to waste (water) to resources reclamation, we use AI and robotics to automate the process of identifying, separating, and reclaiming particles from water. We use the latest innovations from machine vision to identify particles in a stream of water; consequently, we created custom hardware to “slice” the water and divert it to various destinations; one for water and others for different types of particles.
Phuc T Truong's Contact Information
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