Phoena Pang

Overseeing global strategic partnerships with top-tier exchanges, DSPs, SSPs, MMPs, and data partners to build a transparent, high-performing ad tech ecosystem. Leading Americas sales & operations, driving revenue, innovation, and market expansion. Leading the Global Sales team, covering the Americas, Europe, Japan, Korea, and SEA.

Driving business growth and expanding Mintegral's market in North and South America by focusing on scaling its presence in the region through leading go-to-market initiatives, enhancing operational efficiency, and collaborating across functions to deliver exceptional value to mobile advertisers and publishers.

- Build and activate the intended product adoption roadmap / customer journey, in partnership with Sales, Growth, Product, and Marketing teams -Collaborate with cross-functional teams to drive global product strategy and product roadmap - Owning the design and development of the seller toolkit, consolidating and scaling out existing proven best practices, and continuously refining to adapt to the market

"Global Product Lead"in Google taxonomy - "Business Product Manager" or "Outbound Product Manager" in some other B2B companies. As the Global Product Lead for Gaming on the App Ads team, I am responsible for shaping the global apps product vision and commercialization strategy for advertisers promoting gaming apps. In other words, we are the bridge between the market and product. Some gaming ads products I'm working on: - PC/Console Gaming ads - Gaming ads format - Web3 Gaming

2021 - Now, Google San Francisco - Focus primarily on new business development with our large gaming publisher prospects, especially focus on ad monetization partnership and strategy - Driving Women in Gaming initiatives both internally and externally. - Studio Success Manager for Google Indie Game Accelerator 2021. 2018- 2020, Google Shanghai - Worked with large gaming partners from China and strengthen their strategic partnership with Google. Partners including Tencent, first launched ads monetization on PUBG Mobile with Google - As project initiator and owner of Google Games Connect, launched multiple events in different locations ( including San Francisco, Cologne, Shanghai and Seoul), with more than 20 game publishers and 120 game developers involved from 15 countries.

-On-board game developers in Greater China and SEA to monetize with Chartboost solutions globally - As the first member in China, helped Chartboost to build and grow local team

- Led the sales team, working with game developers to grow both supply inventory and manage the user acquisition - Worked with brands to help them develop in-game advertising strategy

Deal sourcing for strategic investment opportunities with TCL Internet Group Focus area: mobile Internet, including mobile apps, games and advertising platforms etc.

- As one of five original APAC team members, helped Vungle to grow APAC business from zero to millions of dollars in two years. - Built connection with many game and app developers in APAC and closed some biggest supply clients in China. - Helped grew China supply business to 200% in one year.

- Assist third party developers in troubleshooting their integration with Vungle APIs and SDKs. - Manage and participate in developer discussion forums and support queues to debug and resolve technical/coding problems. - Contribute to open source projects like client libraries, SDKs, and code examples. - Participate in building a strong developer community, publishing blog posts/ guides, and promoting our APIs. - Work closely with engineering teams to design the next generation of Vungle's Advertising APIs and SDKs. - Work with attribution and exchange partners to troubleshoot, integrate and advocate. - Assist the sales teams with technical customer questions.

- Study the web service evolution that is related to RESTful service and SOA and build the change pattern map for web APIs. - Analyse the data from Stack Overlfow to study the topic changes and customer behaviour.

One-year full-time as part of University program. Work in the development team to support global trading system from day-to-day basis - Design and implement solutions for different projects on global trading system under both Windows and Unix environment using various programming languages, like Visual C++, Java, SQL; - Conduct system analysis and write functional requirements documents based on business requirements; - Involve in the whole Agile software development cycle, and write the Shell scripts to automate the process of code promotion from development to QA environment; - Support the production rollout in a regular basis; - Work as a package project manager in Application Development team and coordinate team members from China, Singapore, India, United States and United Kingdom

Focus on Ultra-Large-Scale Software Systems