Phongnarin Krasarenak
DC Manager @ CP AXTRA PUBLIC COMPANY LIMITED
About
With over 24 years of hands-on experience leading large-scale warehouse and logistics operations across Thailand, I’ve built my career on driving transformation, improving efficiency, and empowering teams to deliver exceptional results. Currently serving as Distribution Center Manager – Fresh Food at CP Axtra (Makro), I oversee multi-temperature warehouse operations supporting over 100 branches. My focus is on operational excellence, KPI management, and system-driven improvements that enhance service reliability while controlling cost and optimizing manpower. Throughout my career — from leading 3PL operations at DKSH and DHL to managing supply chain fulfillment at Comseven and Successmore — I’ve consistently implemented best practices that increase accuracy, streamline process flow, and reduce operational waste. I’m passionate about technology integration (SAP, WMS, ASRS) and continuous improvement initiatives that make warehouse operations smarter and more responsive. Highlights include: • Improved OTIF delivery performance to 98.7% through process reengineering and staff development. • Led multiple DC transformation projects including ASRS automation and layout redesign. • Controlled warehouse and 3PL costs by up to 12% while improving service KPIs. • Managed cross-functional teams of up to 100+ staff and developed future leaders through structured coaching. I believe that effective warehouse management is not just about process—it’s about people, innovation, and precision. My leadership approach combines data-driven decision-making with a strong focus on safety, collaboration, and customer satisfaction. 🔹 Keywords: Warehouse Management, Logistics, Distribution Center, SAP, WMS, ASRS, 3PL Operations, Supply Chain Optimization, KPI, Continuous Improvement, Cold Chain Logistics Let’s connect if you’re looking for a leader who can transform warehouse operations into a competitive advantage.
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Thailand
Wholesale
ASRS, Warehouse Management, Warehousing, 3PL, Logistics, Distribution Center Operations, Management, Process Improvement, Logistics Management, Transportation, Leadership, SAP, Change Management, Key Performance Indicators, Warehouse Operations, Fullfillment, Supply Chain Management, Operational Planning
Experience

DC Manager
Mahachai
♦ Coordinate and control the operations activities in the DCs of responsibility ♦ Drive and closely control DCs within the scope of responsibility to ensure that the operational teams provide smooth warehouse operations and stays within the budget • Recommend an organizational structure for the respective DCs which clearly outlines responsibilities and accountabilities ♦ Identify where the operations should be improved – then, develops and implements initiatives and processes for warehouse operations ♦ Identify and analyze operational problems in the respective DCs and develops solutions to enhance operations ♦ Set KPIs, targets, and goals for monitoring and evaluating operations and cost effectiveness. ♦ Coordinate and work on projects improvement with DHL

Warehouse And Logistics Manager
Bangkok, Bangkok City, Thailand
In part Warehouse Fulfillments * Provide leadership and communication to attract, retain and inspire employees. * Supervise the warehouse team and manage day to day warehouse operations * Plan, co-ordinate and monitor the receipt, storage and dispatch of goods * Ensure orders are processed efficiently and that the delivery of materials meets customers timescales/requirements * Supervise and control order picking, goods in, goods out operations to ensure accuracy with minimum handling and stock damage * Responsible for driving Standard Work and ensuring quality processes are implemented to ensure a "Right First Time" product to the customer aligned with their expectation * Deliver the product to the customer on time, every time using appropriate methods * Lead follow up and resolve Customer concerns * Identify errors and eliminate root cause using robust countermeasures and sustain the corrective actions to eliminate repeat issues and improvements within the operation whilst ensuring continuous customer service * Implement warehouse and management systems and working practices in line with best practices and continuous improvement In part warehouse and Logistics * Set up the strategies, KPIs, Action plan and manage to complies with business goals to 3PL partner. * Support on the policy from Management team to complies with business goals. * Manage and control on the Transportation and Warehousing on solving the problems on time to deliver to branch / franchise. * Budget, Costs and expenses control on the Transportation and Warehousing. * Monitoring the daily, monthly, and any report result with 3PL partner. * Improvement process and get the technologies to support on the task

Logistics Manager
Bangkok Metropolitan Area, Thailand
Responsibilities: In part of Customs clearing *Supervising and controlling the operation team to coordinating with shipping agents by supporting importation documentation requirement to ensure proper documention comply to Thailand FDA and Custom regulations. *Monitoring inbound shipment from port to warehouse and proactively performing timely goods receive. *Responsible for Inventory Reconcilation *Supervising and controlling the inventory ream to manage month end inventory closing activities such as expired write off, inventory adjustment in system. *Supervising and controlling the inventory team for sample/demo request and order Processing in SAP. *Co-ordinate with Sale Admin on product complaints and non complaint returns. *Teamwork: Develops relationships with internal customers to maintain critical communication process; Close teamwork with Territory Managers and CS Team to enable a total service. In part Warehouse and Delivery *Establishes and maintains operational procedures for all warehouse functional areas including delivery, receiving, Storage, transfers and inventory control. *Ensures timely and efficient order picking by maintaining accurate warehouse inventory through the use of computer system and consistent operational procedures. *Handles the damaged material to ensure the minimal loss of profitability for the organization. *Ensures timely and accurate customer deliveries by scheduling and dispatching company vehicles. *Anticipates conditions leading to poor customer service by working with warehouse associates to resolve immediate and longer-term problems in a professional manner *Establishes and expects achievement of work goals by warehouse associates through clear professional communication and consistent accountability. *Ensures excellent customer service at the counter by participating in Counter activities and duties when needed. *Monitoring 3PL for the external warehouse to achieve with company goal.

3PL Site Manager
Samutprakarn
Responsibilities: • Responsible to manage 3PL warehouse including overflow warehouse • Analyst and improvement all of operation process in 3PL warehouse to meet KPI target • Manage transportation from DC to customer • Control operational cost for DC Project • Warehouse transfer from old site to new site • Overflow warehouse management • Open extension warehouse (2nd building) • Implement night shift operation Warehouse System Specialization • COF • BPIC

Operation Manager
Chachoengsao
Responsibilities: • Responsible for overall operation and system related in distribution center • Leading the QAC (Quality Assurance Control) of distribution center • Look after all of repacking operation Warehouse System Specialization • SAP • IMPACT • WMET(Warehouse Management EXEL Thailand)

Warehouse Supervisor
Samutprakarn
Responsibilities: • Control operation of raw material receiving (Chemical). • Control operation of raw material issuing to production line. • Control operation of finished goods ship out to customer which load into container, ISO tank and LCL. • Control documentation for both receiving and ship out including system transaction. • Responsible for warehouse management system including location management, order, picking document and all relevant system document to make sure that document and transaction are posted correctly into system. • Leader of 5s , GMP & ISO:9000 committee. Warehouse System Specialization • MAC4 System • MRP System

Domestic shipment planner / RTCIS Training Leader / SAP SD process owner
Chachoengsao
Position: Checker (September 1999 to December 1999) Responsibility :- • Responsible for checking physical product before loading into the truck to make sure that physical product was match with customer order. • Truck inspection to make sure that truck are in the good condition to use for shipping product to customer. Position: Export ship out / Direct shipment process owner / Picking system owner (January 2000 to January 2001) Responsibilities:- • Shipment creation in SAP system. • Coordinate with export department for Export documentation such as export invoice, Tally sheet, pallet transfer. • Pick and load export shipment using Real Time Control and Information System (RTCIS). • Coordinate with transporter for appointment time, loading time and all documentation related. • Picking process improvement to reach 100% picking accuracy. Position: Domestic shipment planner / RTCIS Training Leader (February 2001 – March 2002) Responsibilities:- • Coordinate with transportation planner for truck planning and shipment creation in SAP. • Prepare picking document for picker. • Tracking daily shipment volume. • Dock door controller. • Make sure that all of shipments are loading and shipping to customer on-time. • Responsible for trouble shooting in SAP/RTCIS system. Position: Domestic shipment planner / RTCIS Training Leader / SAP SD process owner (April 2002 – October 2002) Responsibilities:- (additional) • SAP SD (Sales & Distribution) work process design and system testing. • Work process training and end user qualification. • Support and system trouble shooting for SAP SD. • Responsible for domestic customer invoice / credit note printing. Warehouse System Specialization • SAP Warehouse Management • RTCIS (Real Time Control and Information System)
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