phoebe law

* Consolidated and analyzed sales data and market information * Assisted in shipping and logistics operation * Organized activities to raise the sales volume * Liaised with partners and customers to maintain good relationship

* Develop and execute festive campaigns for shopping malls, which include public relations, installation production, events, premium, sales-driven programmes * Maintain social media platforms and execute digital initiatives; work with Central Multi-Media Team to fulfil KPIs * Provide marketing support to tenants by generating ideas and mobilising teams’ resources to boost the footfall of the malls and sales of tenants * Handle all licences of advertising space, roadshow and exhibition * Assign work and supervise Assistant Officer, Management Trainee and Intern * Monitor monthly expense and prepare yearly income forecast * Submit campaign application and monthly reports to Central Marketing Team * Coordinate with Corporate Communications Departments on sharing of Malls’ happenings * Support marketing of serviced apartments and residential projects as assigned

* Public Relations and Corporate Communications * 1. Prepared bilingual press release and press materials * 2. Supported the planning and execution of corporate events and sponsorship programs * 3. Maintain Intranet and handled copy writing and translation * Event Management * 1. Premium sourcing and production * 2. Supported the planning and execution of marketing campaigns and events like conferences, exhibitions, clients luncheon and MPF members interest classes * Marketing Collateral and Reporting * 1. Worked with external vendors and Sales Team to produce fund fact-sheets, annual and interim reports and brochures, etc * 2. Conducted market research and prepared reports * e-Marketing * 1. Updated content of website and mobile app * 2. Developed and sent eDM

* Distilled the brand and marketing strategy, and assisted in developing marketing activities for residential projects in PRC (Local markets) * Provided guidelines to local markets and made sure the marketing objectives were achieved and properly implemented by reviewing the printing collaterals, outdoor billboard, show flats, road show, premium, advertorial and launch event, etc * Managed design houses to monitor the layout quality * Communicated and coordinated across local markets and internal departments of Sales & Marketing and Legal on production and delivery of events and campaigns * Reviewed proposals from local teams and drived for enhancement * Collected feedback and produced reports and presentations * Supported opening of new residential projects

Activities and Societies: The 23rd Translation Society