PHILLIP SMITH
Senior Marketing Specialist (Strategy & Growth) @ DuraServ
About
Full Time Entrepreneur
United States
Dallas-Fort Worth Metroplex
Marketing & Advertising
Strategic Communications, Financial Analysis, Finance, Financial Planning, Digital Strategy, Customer Acquisition, Direct Marketing, Scanning Electron Microscopy (SEM), Annual Planning, Growth Strategies, Market Planning, Consumer Behavior, Direct Response Marketing, Paid Media Advertising, Project Management, Strategic Planning, Facebook Ads, Engaging Content, Resource Planning, Lead Generation
Experience

Marketing Coach
Rochester Hills, Michigan, United States
Deliver personalized coaching to clients, enhancing their marketing strategies and brand development. Evaluate marketing plans and provide actionable insights to improve ROI, leveraging multi-channel tactics like paid media, organic strategies, and traditional outlets. Stay informed on industry trends to keep clients competitive and adjust coaching approaches based on performance. Work closely with teams to refine techniques and ensure ongoing marketing success. • Developed personalized marketing strategies for 50+ clients, driving 30% growth in customer acquisition and 40% in brand visibility. • Optimized digital efforts, generating $500K in annual revenue. • Increased local business revenue by 35% through targeted advertising. • Boosted email open rates by 35% and qualified leads by 25%. • Enhanced sales funnels, increasing conversion rates by 18%. • Grew organic website traffic by 50% with strategic SEO. • Achieved 60% brand recognition growth through rebranding initiatives.

Digital Marketing Strategist
Granville, Ohio, United States
Boosted organic search rankings by optimizing website content and SEO. Developed digital marketing plans to enhance visibility, drive traffic, and generate leads. Collaborated with clients and leadership on key initiatives. Managed PPC campaigns to maximize ROI while staying current with industry trends. • Drove a 35% increase in online traffic and 25% ROI for 60+ clients through customized digital marketing strategies. • Contributed to $1.2M in revenue growth for startups and small businesses. • Improved lead-to-customer conversion rates by 25% through tailored coaching programs. • Achieved a 65% boost in brand engagement and a 50% increase in followers via social media strategies. • Enhanced social media ROI by 20% and engagement by 35% through effective stories and reels. • Increased email open rates by 35% and click-through rates by 20% with optimized campaigns. • Achieved 25% faster page load times and 30% growth in engagement through website redesigns. • Improved landing page conversion rates by 18% through UX coaching. • Drove 30% year-over-year revenue growth with effective digital marketing plans. • Maintained a 95% client retention rate through measurable, data-driven results.

Financial Account Manager
Columbus, Ohio Metropolitan Area
Delivered financial services to a diverse client base, ensuring professionalism and integrity. Managed and expanded client portfolios, fostering strong relationships. Conducted market research to identify trends and growth opportunities. Collaborated with teams for seamless financial product delivery. Monitored account performance, providing regular updates to clients. Resolved client inquiries promptly to enhance satisfaction. Stayed updated on industry trends to improve market positioning. • Managed a $50M high-net-worth portfolio, achieving a 15% value increase through tailored investment strategies. • Boosted annual revenue by $5M through portfolio expansion and cross-selling financial products. • Surpassed sales targets by 20-30% by leveraging expertise and identifying growth opportunities. • Generated $2M in new revenue through targeted prospecting and client seminars. • Achieved a 98% client satisfaction rate, leading to a 50% increase in referrals. • Expanded high-net-worth client base by 25% through strategic relationship management.

United States Marine
29 Palms California
• Operated and maintained military communications equipment, ensuring optimal functionality in various scenarios. • Trained fellow military officials on the effective use of communications tools, enhancing overall operational efficiency. • Contributed to mission readiness by ensuring all communication systems were operational and reliable.
PHILLIP SMITH's Contact Information
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