Phil Pearce

Leading the analytics & insight team - delivering enterprise level service, to small & medium sized companies in the setup of Google Analytics to drive better business decision making & improved digital marketing ROI. This is achieved by applying an array of in-house tools, tips, and techniques developed over the past 15 years. This also includes utilising FREE tools such as Google Analytics, Google Tag Manager, Google Data Studio and Google Optimise. Our specialism driving rapid SEO improvements; using clever use of analytics data. We have had impressive success so far generating +25% organic growth for a publishing client in only 3 months, +10% instant improvement in organic CTR for an University client and completing a GA/GTM setup in only 2 weeks for an insurance client.

Helping start-ups' save time & cost on Google Ads and SEM. Currently working on disruptive tools & technique for PPC analysis, to gain competitive advantage, with a specialisation in Mobile and click-to-call. Also an expert on mobile privacy laws, cookie law regulations and DoNotTrack aka DoNotCall. Very skilled a detecting stealth tracking technology and assessing Risk vs Reward of implementing competitive technologies (e.g. cross-device userID respawn, session lookback and avoiding intent override). I'm a wizard on Google Tag Manager & GA having done over 15 large scale installations & deployments on confused.com, itv.com, independent.ie, hastingsdirect.co.uk, investecassetmanagement.com, fidelity.co.uk, frw.co.uk, and mariecurie.org.uk.

I was one of the main organiser and covered monthly phone calls, Basecamp project plan, helped acquiring sponsors, wrote promotionalblog posts, managed Mailchimp email outreach, setup and grew social followers & fans, managed Eventbrite registrations, collected presentation, photos and testimonials from the day, and sent post-event Survey.

Tasks include: • Strategic analytics advice • Producing OKRs and KPI measurement plans • Producing developer installation guides • Google Tag Manager setups & developer guides • GA premium setups and support • GA training • Excel & GA dashboards setups • Content experiment setups • SEO technical audits • PPC analysis • Research into cookie law and future trends • Privacy & cookie audits • Being amazing at brainstorming • Answering impossible questions • Providing incredible levels of detailed

• Manage & install very complex GA setups • Implemented GA with 3rd party platforms such as Infinity call tracking • Introduce time-saving GA setup techniques • Provide strategic analytics advice both internally & externally • Train Junior Analysts & PPC managers learning GA • Answer second-level GA support questions • Provide enterprise level GA support & analysis • Submission of Google authorised partner certification • Produced a data model for QS & bid optimisation using Excel • Provide content for advanced analytics blog posts & raise company profile & awareness of superior analytics offering • Impress clients with breadth & depth of SEM and analytics knowledge • Lead analyst for front facing events, seminars & trade shows

• Audits of GA, Adwords & technical SEO for over 10 clients. • Advanced GA account setup • Research into new tracking techniques & service offerings • Application for seminars for success status • Training of junior analysts and developers • Web analytics Wednesdays speaker • Web Analytics Association advocate • Cookie law & compliance expert

Manage Online Marketing & Web Analytics for CompareandSave.com a large financial comparison website. CompareandSave.com is one of the largest spending companies in Google Adwords UK - spending over £7 million on paid search adverting (based on SpyFu data). Achievements: • Out-performed MoneySupermarket in credit card sector, retaining No1 in 2009 Q1-Q3 according to Hitwise • Reduced CPC`s by 15%, whilst maintaining position • Restructured ppc accounts & implemented keyword level ROI tracking • Justified a £15k Click fraud refund from Yahoo • Built reporting database to compile daily affiliate sales reports • Provided key support role in transition to new php site

PPC Manager: created, managed & maintained pay-per-click advertising campaigns for over 20 clients. Produced detailed monthly reports and worked closely with clients to meet & exceed their expectations. Achievements: • Revenue from Pay Per Click Dept increased by 178% in 2.6 years. • Saved estimated 16 work hours per month by streamlined reporting process. • Recognised by manager for migrating from a cost per sale to return on investment model.

Technical Support CSR Level 2; resolved customer problems connecting to wap, sending mms & setting up a phone to use as a modem. Gave advice about data products & provided outstanding customer service. Achievements: • Last member of team of 12 to leave Orange. • Thanked by Call Centre Manager for Bright Ideas suggestions.