Phillip Ayres

Vice President of Field Operations @ OrangeTwist

About

As a District Manager at 24 Hour Fitness, I lead and develop people to achieve their full potential and deliver exceptional results. I have over 15 years of experience in the fitness industry, and I manage multi-million dollar stores across my district, driving double-digit growth and executing company initiatives and policies. I am passionate about learning and improving myself and others, and I hold several certifications and credentials that demonstrate my commitment and expertise. I am a Six Sigma Green Belt, a Micro Expression Training Expert, and a Certified Strength and Conditioning Specialist, among others. I also enjoy public speaking and facilitating presentations and trainings for my company. My leadership style is based on courage, candor, and collaboration, and I aim to inspire and empower my teams to excel and grow.

Country

United States

City

Orange

Industry

Health, Wellness & Fitness

Skill

Sales Operations, Sales Processes, Fitness Training, Weight Training, Personal Training, Strength Training, Fitness, Team Leadership, Six Sigma, Strategic Planning, PnL Management, Public Speaking, Athletics, Endurance, Entrepreneurship, Exercise Physiology, Functional Training, Leadership, Lifestyle, Management

Experience

Vice President of Field Operations

OrangeTwist

2024-7 - Present · 2 yrs 3 mos

Irvine, California, United States

District Manager

24 Hour Fitness

2022-3 - 2024-7 · 2 yrs 5 mos

Orange County, California, United States

Grand Opening General Manager (Fullerton, CA)

24 Hour Fitness

2017-5 - 2022-7 · 5 yrs 3 mos

Fullerton, California

Opened the latest 24 Hour 50000 Sq foot Fitness Facility in North Orange County, broke several company records for fitness sales. Responsible for recruiting and on-boarding 100+ new employees, building systems and procedures for the new location in addition to running a successful pre-sale. Responsible for club P&L performance and club experience for members, team members and guests.Execution of company initiatives, policies, and procedures within the club. Talent acquisition, development along with succession planning in all areas of club including dept heads and peers. As General Manager I currently oversee a staff of 65 people.

General Manager (Cypress)

24 Hour Fitness

2016-6 - 2017-5 · 1 yr

Cypress, California

Responsible for club P&L performance and club experience for members, team members and guests.Execution of company initiatives, policies, and procedures within the club. Talent acquisition, development along with succession planning in all areas of club including dept heads and peers. As General Manager I currently oversee a staff of 65 people.

Regional Manager

C2 Education

2015-7 - 2016-7 · 1 yr 1 mo

District Sales and Fitness Captain (Manager)

24 Hour Fitness

2012-11 - 2015-7 · 2 yrs 9 mos

Irvine and Orange Districts

Finished several months at number 1 or 2 in the company as a district both in membership sales and fitness sales. Development of membership fitness managers to implement new projects and programs to drive top line revenue, personnel/team member development to support company growth, operational and strategic planning within market, sales and fitness training within the district, creation/accountability to systems and procedures to ensure results. *Created sales training process. *Created company wide initiative for Sales journal and time guides. *Developed secret shopper project *Developed corporate sales training for Club Managers

Club Manager

24 Hour Fitness

2008-6 - 2015-7 · 7 yrs 2 mos

Orange County, California Area

Owner/Managing Director

Summit Sports Medicine and Physiotherapy www.summitphysio.co.uk

2000-1 - 2008-3 · 8 yrs 3 mos

wigan, united kingdom

Developed a start up business into a multi unit business employing over 20+ educated professionals, developed ISO systems and procedures to maximize development of staff and processes, leading to the sale of the business and its continued growth today.