Philippe Michoel Deray

Supporting the hospitality industry with creative, effective promotional merchandise that enhances brand experiences and keeps businesses top-of-mind. Whether it's a hotel, restaurant, event venue, travel company, or local attraction, I help hospitality brands stand out with custom-branded merch that adds value, sparks conversations, and builds loyalty. We specialize in: Custom apparel: polos, hats, t-shirts, uniforms Branded drinkware: mugs, tumblers, water bottles Guest giveaways, welcome kits, loyalty gifts Event and trade show merch Eco-conscious items: totes, bamboo products, reusable straws I also help businesses connect their offline merch with online marketing—integrating social media, QR codes, and campaign tie-ins to boost engagement. From grand openings and seasonal promotions to day-to-day branding, we make it easy for hospitality teams to create memorable guest interactions—on-site, on-the-go, and online. Let’s bring your brand to life through tangible, thoughtful merchandise.

Freelancer as a web developer UI/UX designer and Web optimization.

Maintained existing customers and developed new markets in the medical device industry. Called on medical professionals and hospitals to generate new leads and increase awareness. Planned and executed all web, SEO/SEM, marketing, email, social media and display advertising campaigns. Designed, built and maintained our social media presence and wordpress site. Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs.) Identified trends and insights, and optimized spend and performance based on the insights. Brainstormed new and creative growth strategies with CEO and sales team. Collaborated with internal management and sales teams to create landing pages and content to optimize user experience. Attracted potential customers by answering product and service questions; suggesting information about other products and services. Opened customer accounts by recording account information. Maintained customer records by updating account information. Resolves product or service problems by clarifying the customer's issues; determining the cause of problems; selecting and explaining the best solution to solve the problems; expediting correction or adjustment; following up to ensure resolution. Recommended potential products or services to management by collecting customer information and analyzing customer needs. Prepared product or service reports by collecting and analyzing customer information. Contributed to team effort by accomplishing related results as needed.

Worked for the Squirrel Hill Health Clinic on a three months contract job as an assistant to help people sign up for health care. There were many occasions when I needed to improvise and took the initiative to revert to paper forms when the web site went down. This allowed people to apply on time for their health care and not lose the opportunity to qualify. Management and the organization I worked with, p were all very pleased with my job performance. During a speech at, what I believe was a fund raiser; the general manager praised me in front of the crowd for a going beyond the call of duty.

Highlights of Qualifications: Extensive experience in B To B and B to C insurance sales Ability to receive, negotiate and evaluate quotes from the carrier Ability to sell insurance products and services to clients Ability to build relationships and provide insurance services to clients Proficient in MS Office suite Excellent communication and interpersonal skills Professional Experience: Developed and maintained agent and client relationships, identified sources, placed risks and identified product opportunities. Generated income by brokering multiple lines of insurance. Identified opportunities to access new insurance markets and products using direct mail, email and organic traffic Managed new business development and renewal retention. Identified cross-sell opportunities and referrals from existing customers. Cultivated relationships with clients and provided insurance expertise throughout the sales and delivery process. Maximized sales outcomes through territory routes. Prioritized and managed multiple relationships and responsibilities. Resolved client issues and acted as a liaison with the client and the company. Drafted New Business Sales Proposals. Closed the Sale on New Business prospects.

Negotiation process, how to establish objectives (e.g. Most Desirable Option (MDO), Least Acceptable Alternative (LAA), Best Alternative To a Negotiated Agreement (BATNA)), what type and how to gather facts and collect information, the importance of developing a plan, learn negotiation style, how to use, recognize and counter various tactics, understand the difference between positions vs. interest and need and wants, and lastly what to do after the negotiation is complete. - Learned when you should and should not negotiate - Learned the importance of planning and useful tools to improve your success: e.g. Setting Specific Objectives, MDOs, LAAs, and BANTA - Be able to recognize positions & interests, wants & needs, tactics and how to give concession

Able to differentiate the advantages and disadvantages of different modes of transportation. Understand what goes into designing and setting up a warehousing facility. Able to select the options that enable you to develop logistics networks, that minimize costs and deliver top customer service.

Learn about Global Procurement and Sourcing Reviews the key aspects of global procurement and sourcing, and the importance of procurement to the firm, its stakeholders, and suppliers.

Essential elements of Project Management and Team Leadership. Acquired further understanding of the responsibilities of leadership and become better prepared to apply this knowledge to the project environment. 1. Role of high performance teams and leadership in project management 2. Tools and techniques for developing and strengthening high performance teams and team members 3. Stages in project cycle 4. Best practices to develop competencies and skills in planning and controlling projects to ensure successful outcomes 5. How to monitor project activities and assess progress 6. Communicate proficiently to report project status and performance to stakeholders and contribute to organizational knowledge base