philipp lunemann

manager business development customization

About

Manager Business Development Customization - Digital Brand Commerce

Country

germany

City

nuremberg

Industry

sporting goods

Skill

microsoft office, sap, english language skills, german, marketing, teamwork, marketing strategy, apparel, produktmarketing, e commerce

Experience

manager business development customization

manager business development customization - digital brand commerce

adidas

2017-3 - Present · 9 yrs 7 mos

master data manager - ecommerce merchandising

adidas

2014-9 - 2015-9 · 1 yr 1 mo

dual student

adidas group

2011-9 - 2014-9 · 3 yrs 1 mo

* Practical assignments: * Trade Marketing Market Central * Business Unit Football FTW * Product Marketing * HR * Talent Acquisition * Performance Management Brand Operations * Trade Marketing Market North * UK

assistant personalization manager - ecommerce we

adidas group

2015-10 - 2017-4 · 1 yr 7 mos

* Implement and drive a season-dependent personalization service for relevant products/categories as well as new eCom markets * Determine relevant KPIs and data to increase the profitability of the personalization service * Development of new possibilities/innovations for the future (personalization business) * Monitor the market and research strategically recommendable, relevant possibilities to expand the personalization concept * Positively influence the average eCommerce order value and reduce return ratios by actively supporting the implementation of personalization as well as the expansion of the business model * Develop innovative solutions for the eShop to generate additional sales * Work together with various marketing teams and product BU's to create stories and sales