Dr. Philipp Maximilian Freitag

FlyingHealth is the leading ecosystem and strategy consultancy for the future of healthcare – majority-owned by Isartal Health Media and co-owned by Forte Digital, Sana Future and the two founders.

The Slack-based network for entrepreneurs, tech executives, and angel investors in NRW, Germany. If you are an entrepreneur, tech executive, or angel investor based in NRW (Germany), feel free to apply at www.entrepreneursfamily.de.

Acquired by MEDICE - The Health Family in March 2025. www.selfapy.com Selfapy offers psychologically guided online therapy programs against mental disorders that make fast and discrete therapy instantly available to everyone. Restructuring and streamlining of commercial operations: Led the restructuring and optimization of the commercial organization by designing and implementing scalable processes to effectively manage the sales funnel. This included the alignment of top-of-funnel marketing efforts with bottom-of-funnel sales activities, fostering closer collaboration between teams to eliminate operational silos and establish a unified, high-performing commercial unit. Customer segmentation strategy: Conceptualized, implemented, and managed a company-wide business intelligence and customer segmentation framework. This initiative enabled data-driven decision-making, more precisely targeted marketing campaigns, and strategic resource allocation to maximize commercial impact. Pharmaceutical co-promotion and sales partnership management: Oversaw the development and execution of co-promotion and sales partnership strategies with pharmaceutical companies, ensuring mutual value creation, regulatory compliance, and effective market access.

Acquired by Lohmann & Rauscher in 2024. OnlineDoctor is a leading HealthTech startup focusing on asynchronous telemedicine. www.onlinedoctor.ch/.de Steering of commercial operations and strategic business development: Directed ongoing commercial activities while conducting strategic evaluations of new business opportunities at the group level, including the assessment of potential partnerships, engagement with key stakeholders, and review of business plans to support sustainable growth. Management of strategic cross-functional initiatives: Led high-impact, cross-functional projects with strategic relevance across the organization, ensuring alignment of business objectives, efficient collaboration between departments, and timely execution of key initiatives.

Planning and execution of market entry in Austria

Management of medical network and regional sales activities: Oversaw the development and management of a physician network across the DACH region, driving engagement and coordinating corresponding sales initiatives to support market penetration and revenue growth. Establishment of corporate partnerships business unit: Led the conception and launch of a new business unit focused on corporate partnerships, including strategic planning, organizational setup, and initial partner acquisition to expand commercial reach and unlock new revenue streams.

CardioLytix by CardioConform GmbH: Medical data analytics & research optimization platform Founder and strategic lead – CardioLytix by CardioConform GmbH: - Led the development and pilot launch of CardioLytix, a digital platform for medical data analytics, curated research solutions, and clinical quality management. - Founded the start-up and secured early-stage financing to support product development and market entry. - Collaborated with leading cardiologists to develop clinically relevant content and software solutions. - Established strategic partnerships with clinical directors, medical associations, and major MedTech companies—securing their involvement as paying customers, co-creators, and advocates. - Represented CardioConform as a speaker at prominent medical conferences, raising visibility and industry credibility.

Startup program management and venture advisory: Led the coordination of a startup coaching program and advised emerging technology and MedTech startups on strategy, operations, and growth.

Consultant – restructuring, organizational transformation & M&A: Delivered strategic consulting services across a range of projects with a focus on corporate restructuring, organizational change, and mergers & acquisitions. Supported clients in navigating complex transformations, enhancing operational efficiency, and executing successful integration and change management initiatives.

Entrepreneurship, Digitization, Organizational Change