Philip M. Coburn

As Chief Operating Officer at TrustCare Health, I oversee the daily operations, growth, and strategic development of one of Mississippi’s leading urgent care and primary care networks. My role encompasses leadership across clinical operations, finance, technology, and business development—ensuring that every aspect of the organization functions efficiently, profitably, and with an unwavering focus on patient experience. I lead a diverse team that manages more than two dozen clinics across multiple markets, driving operational excellence, service line expansion, and technology integration to enhance care delivery. My areas of oversight include: • Clinical Operations & Performance Management: Overseeing daily operations, staffing, training, scheduling, and compliance across all urgent care, primary care, and pediatric sites. • Revenue Cycle & Financial Optimization: Leading initiatives to improve collections, reduce A/R, and ensure financial sustainability through data-driven strategies. • Strategic Growth & Business Development: Identifying and executing on opportunities for expansion, partnerships, and new service lines, including lab, mental health, and employer services. • Technology & Process Innovation: Implementing digital solutions and EHR integrations (AthenaHealth, Qure4U, Photon, CarePilot, etc.) to streamline workflow and improve patient engagement. • Leadership & Culture: Building and mentoring high-performing teams that embody TrustCare’s mission of delivering fast, friendly, quality care to every patient, every time. At my core, I’m passionate about bridging operational efficiency with compassionate, patient-centered care — ensuring that growth never comes at the expense of quality or experience.

The LifeAire System is a patented and revolutionary air purification system that protects the clinical and patient environment from airborne pathogens. I provide day-to-day operational excellence and leadership to the organization. Expanding a culture, committed to improving clinical outcomes, while reducing associated healthcare costs.