Philip Ricciardi CTC

USA * Oversee North American operations and strategic private label initiatives for global technology manufacturer of lineal drams and couplings. Lead market expansion, partnership development, and operational execution. Shuffle Technologies has consulting services available on lineal drains and couplings.

• Spearheaded U.S. market entry strategy and full operational leadership for international building products company.

•Drove B2B sales for tech-enabled building material sourcing platform. •Launched and scaled regional operations, penetrating new markets and building strong client networks for a new Silicon Valley Tech based market approach.

Independent Sales Consultant tasked with National Territory Development, Technical Education and Architectural Specifications providing North America Sales Support, National Distribution Development and Product Development exclusively contracted by Plytec, Inc. and ECORE International revitalizing demand promoting the statistical validity of the vulcanized recycled rubber underlayment product segment through non-proprietary National committee advocation, industry awareness, and technical education. Bringing out the best in people breaking down complex situations into simplistic, understandable processes. Providing on-site field training and support on proper installation substrate preparation, methods and techniques throughout the USA and Canada via hands on workshops for distributors; contractors, general contractors, and developers such as Avalon Bay, Turner Construction, KAST Construction, Coastal Construction, Moss and Associates, and Related Group while providing technical oversight and management to a focus of 27 engineers and salespeople in North America. Active participation in 6 National committees and 2 global committees sharing 30+ years of experience and knowledge to contribute to making the industry better for all. CTA certified tile consultant providing installation inspection services, dispute resolution, and expert witness preparation and testimony out of necessity to serve the best interests of all parties with amicable solutions to complex problems by request only.

Outside commercial sales - rebuild commercial accounts post 2008 financial crisis bringing assigned customer list from $500,000 to over $2.4 million in 16 months. Specified and and Value Engineered millions of dollars of specifications to commercial lines like Crossville, American Olean, Atlas Concorde. Also participated in the 1st installation of panels/slabs in S FL with Crosssville’s Laminum. Held and actively participated in the 1st specification and installation of those panels in a 32 room wing of Memorial Park Hospital. Being the 1st installation of its type a 3 month time frame for completion was given. The job was finished in Approximately 3 weeks thanks to the accommodations and support of Harold and D&B tile offering space to cut and pre fab the job and thanks to the professionalism of Tom Moore and PFC Contracting. Also to be credited Carol Schofmeister and Kat Arnold for their work with the design team at the hospital and Tim Bolby, Mike Downs, Doug Ingham and the team at Crossville. Later in 2020 we had finally passed standards for the installation and manufacturing of these panels/slabs with great work from Noah Chitty at Crossville.

Music producer, Audio Engineer. Lifelong musician and instrumentalist. Proficient in several stringed instruments. Extremely knowledgeable in pro audio. Recording and mix engineer. Unique understanding of how sound and vibration interacts with building materials.

One of the originals in Florida starting promotion of DITRA daily while in distribution before it’s current square dove-tail configuration in the 1990’s pioneering a complete paradigm shift introducing new products and methods of installing porcelain tile over a geometrically configured bonded plastic membrane with non-modified thin-set. With support of Sean Gerolimatos, Earl Maicus, and Steve Brasington, obtained the necessary product approvals and building code approvals in the state of Florida for DITRA, KERDI and the KERDI drain while teaching, and being taught by, thousands of contractors up to 2 workshops per month at Clemson University / brick institute at TCNA (then TCA) and hands on workshops at CTEF with Peter Nielsen (later followed by Steve Brasington and then Andy Acker), Russel King, and Chris Daffer, focused on teaching contractors the art of packing mortar beds creating mass contractor adoption of these new methods which led to a new standard in 2014 now known as ANSI A 118.10, Load Bearing, Bonded, Waterproof Membranes for Thin-set Ceramic Tile and Dimension Stone and thanks to Peter Nielsen’s committee work, also obtained at that time was the TCNA handbook detail for uncoupling, all while providing education on uncoupling and bonded waterproofing to Florida architects through AIA seminars to drive demand through architectural specifications to the distribution network strategically built based on tile consumption per-capita in Florida and the Caribbean. Implemented the Authorized Dealer Program throughout the state. Developed the powder coated Tuscan profile line finishes to match stone while providing field support for contractors, developers and distributor reps as part of the combined effort of taking these products from exotic applications to mainstream methods and household names. Truly one of my most proud accomplishments that is an absolute honor to be just a small part of.

Tasked with Re-aligning distribution networks, Technical Education and Architectural Specifications for the TSIS, FCIS, and concrete restoration lines in Dade County, Broward County, and the Naples Ft Myers areas of South West Florida. Introduced the Nations 1st light weight thinset, UltraLite, through hands on contractor demonstrations. Also introduced the 1st shrinkage compensated calcium aluminate based grouts retaining water curing from a chemical reaction reducing porosity from roughly 14% on standard cementitious grouts to 3-4% by eliminating Portland cement and the need for air and evaporation for the latex to coalesce in the curing matrix therefore reducing porosity and eliminating Efflorescence in the joints with now 1 grout for the first time, useful from 1/16 of an inch to 2 inch joints. Developing the state was quick and massive in the TSIS line bringing on Mowhawk Industries creatively motivating their outside sales reps to offer complete systems instead of just selling tile in a box by incentivizing their sales team rocketing sales of TSIS into millions in less than 1 year.

Developed outside sales methods for 9 established retail based stores and incentivized pay scales used to this day for the sales representatives bringing out the best in people now offering customer service far superior to the peers at that time. Brought assigned customer sales from $4,000 per year to $3,000,000+ in 2nd full year. Value Engineered hundreds of thousands of square feet and millions of dollars in specification changes.

Tile helper and tile installer. Later moved on to smaller renovation contracts. Tile contractor, commercial and residential.

Overseas Studies