Phil Birnbaum

Scout Motors

Relationship-focused communications agency specializing in public relations, experiential, partnerships, talent management and content. Client experience includes Visit The County, Whyte & Mackay (The Dalmore, Fettercairn, Jura), Toronto Symphony Orchestra, Air Canada, Rosewood Winery, Hedley Studios, Cadillac, GM Energy, Nibbl Cheese and Cadillac of Calabasas. www.perfectpearco.com

Freelance design, travel and lifestyle writing has appeared in Bombardier Experience, Air Canada enRoute, The Toronto Star, Offshore Travel, Mercedes-Benz Magazine and The Daily Hive

• Led the development and execution of PR and media relations programs for clients including Cadillac, Air Canada enRoute, Pandora Jewelry, and Marchon (Ferragamo Eyewear, Nike Vision). • Acted as senior lead for communications with key internal stakeholders, managing a team, clients, agency partners, third party spokespeople, brand partners, media, influencers/key opinion leaders, and freelance publicists. • Conceived communications strategy for the global launch of Cadillac Live, an industry first digital shopping experience with launch events for key media in Toronto, Vancouver and Montreal resulting in over 50 million media impressions with 95% positive sentiment. • Researched, briefed, and personally managed spokespeople with utmost discretion, including Daniel Arsham, Meghan Markle, and Karla Welch for press days in Toronto and Vancouver. • Tactics included media material development, interview briefs, quote development, influencer partnerships (paid and organic), launch events, press tours, FAM trips, press junkets, thematic media mailers, brand partnerships, sponsorships, and experiential consumer activations.

Bookmark, the global content and communications company formerly Spafax Content Marketing • Managed external communications and media requests for the company's 15 global offices, with a focus on inflight entertainment. • Developed internal and client communications strategies for brands including Air Canada, Dyson, Sotheby’s International Realty, DINR, and Guerlain. • Coordinated communications simultaneously for seven new Air Canada route launches with different internal stakeholders and competing deadlines.

An eyewear blog focused on street style and brand storytelling. We photographed and profiled more than 400 people with a full database of eyewear styles, allowing visitors to explore how real people wear and style their eyewear.

• Freelance event photographer and street style/fashion photographer • Contributions include Fashion Magazine (print and online), NYTimes.com/style, The Kit, Where.ca, and Flare.com. • Clients included CAA, The Hollywood Reporter, Harry Rosen, The Hudson's Bay Company, Joe Fresh, smartwater, CANFAR, BTA, and IHG.

• Lead the development of Spafax's public relations practice • Manage global public relations for the company's 15 offices • Develop and execute client communications strategies • Identify and target new business leads and opportunities • Clients included Air Canada, DINR, Dyson, Air Canada enRoute magazine, Sotheby's International Realty Canada, UNOde50

Account Coordinator - December 2010 - February 2012 • Highlights include opening the largest Nespresso Boutique Bar in the Americas, coordinating a national grassroots car seat safety initiative with General Motors, and launching music streaming service RDIO in the Canadian market • Communications and media relations for consumer and lifestyle brands, including General Motors of Canada, Nespresso, Pier 1 Imports and Eveden. • Work includes coordination of media relations programs, events management, writing plans and budgets • Past clients have included Best Buy, Rdio, Tourism Toronto - Tourism Montreal, Wind Mobile, and RIM.

The Communication Studies program is a four-year specialized honours program that includes a comprehensive understanding of traditional forms of mass communication, communication networks, digital media, and media services.