Phil Stout

Global CPG Advisors is an international sales and marketing advisory service with over 30 years of expertise in the consumer products industry. The team has held leadership roles at top brands such as Kraft Foods, ConAgra, and Waterpik, where they successfully drove sales, optimized sales operations, and forged strategic partnerships. With extensive experience in both established brands and startups, Global CPG Advisors excels in driving distribution across North America, APAC, EMEA, and LATAM regions.

In January 2021, I pursued an opportunity to join a consumer product startup with an equity stake in their vertically integrated all-natural household products brand, where I was entrusted with driving global sales and expanding distribution. • With a focused and impactful strategy, I positioned the brand in front of 86 major U.S. retailers, successfully pitched at Walmart Category Line Reviews, and gained prime-time national television exposure. • Secured a pivotal national distribution agreement with UNFI, the largest publicly traded wholesale distributor of natural, health, and specialty foods across the U.S. and Canada. • Facilitated the delivery of product pallets to leading retail chains, Kroger and Vitacost, accelerating market penetration. • Created and executed strategic business frameworks focused on scaling domestic distribution and increasing our reach in international markets. • Implementing forward-thinking disruptor methods, I led impactful domestic marketing programs designed to maximize brand discovery, drive consumer trials, and increase repeat purchase rates. • Designed the brand’s global pricing strategy, complete with retail P&L oversight, to ensure sustainable profitability. • Under my guidance, incremental international distribution agreements were finalized, further propelling our brand’s global footprint.

I was selected as Sales and Business Development Team Leader to manage the company’s top Walmart account, Grocery and Club Retailers, Brokers, and Distributors. I effectively set the Waterpik brand go-to-market strategy and implemented those plans for Walmart/Sam’s, Club Channel, Drug Wholesale, and Grocery channels. During this time I grew sales and established trade and digital marketing plans with an emphasis on profitability. Accomplishments included double-digit growth in eCommerce sectors, developing winning Retailer Line Reviews, identifying new product opportunities, and the successful nationwide launch of these new products.

Resulting of a corporate buy-out, I was given the lead Waterpik International Sales and Marketing integration role within Church & Dwight. Responsible for overseeing and maintaining international sales strategy, and resourcing activities centered on Marketing, Sales, IT, R&D, Regulatory, and Legal, while maintaining critical communications between the Waterpik corporate office and the Church & Dwight International Marketing & Sales teams. Leveraged Church & Dwight best practices, maximized synergies and commercial results for the entire Waterpik International business within Canada, EMEA, APAC, LATAM regions.

Drove strategy, development, and execution of international expansion. Set company sales records and grew EBITDA to the point that helped ignite the purchase of Waterpik by The Church & Dwight Company in August 2017. Under my direct leadership and management, the region grew to a global distribution network of 59 countries within APAC, LATAM, and MENA. P&L maintained at a high rate, distribution was achieved into 30 new countries, and 34 new products were successfully launched. • Strong organization and planning skills led to a +27% CAGR in sales over an eight-year period. My last fiscal year sales completed at 136% to the prior year. Prior fiscal year sales ended at 148% when I led the entire organization for sales growth. • Increased China market sales 24X over an eight-year period through e-commerce development, expanded distribution, new products, and strategic programming. Results were achieved by capitalizing on the growing eCommerce industry. • Increased Australian market sales 10X over an 8 eight-year period through expanded B&M distribution, new items, and increased advertising. • Led new distribution into emerging markets through leveraged support of Influencers. These key opinion leaders' professional endorsements led to increased gains in retail distribution. •Collaboration with Corporate Legal Department to mitigate the flow of grey goods and counterfeit goods. This resulted in a company policy to monitor and enforce intellectual property rights held by Waterpik and cross-border violations. • Led corporate negotiations with an external, major international CPG company for the development of co-branded products sold into Japan. • Set annual goals and objectives for a global network of Brokers and Distributors. Initiated quarterly and semi-annual review processes for each to hold them accountable. • Waterpik “President’s Circle” award as top sales leader in 2017, 2018. “Hustle” award for outstanding sales results in 2017, 2016, 2014.

Managed a broad range of domestic trade channels including; Grocery, Commercial/Industrial, Military, Hardware, and Healthcare distributors through a network of contract Rep Agencies/Brokers. Major Accomplishments include: • Developed strategic plans to enter new trade channels. This led to expanded sales through these previously untapped and underdeveloped trade channels. Efforts resulted in achieving top volume sales for the organization during a 3-year period and increased the region’s size by 400%. I created external partnerships with 10 broker agencies to manage regional and national accounts. Developed comprehensive sales & marketing plans for these new trade channels that resulted in new product development, and subsequent double-digit sales growth.

Responsible for departmental direction and implementation of category management functions with retail partners. During my time here I completed an “industry first”, comprehensive Retail Fresh Meat Category Management Review for a Top 5 U.S. Grocery retailer (Safeway), with the final presentation given to the retailer’s CEO. This resulted in complete retail implementation and sales growth for this top US grocery retailer. • Provided consultation to grocery retailers in data collection methodology, and successful implementation of category management practices. • Negotiated contracts with data vendors, and managed departmental budgets in excess of $100,000. • Supervised, trained, and evaluated departmental staff.

Responsible for departmental direction and implementation of category management functions with retail partners. During my time here I completed an “industry first”, comprehensive Retail Fresh Meat Category Management Review for a Top 5 U.S. Grocery retailer (Safeway), with the final presentation given to the retailer’s CEO. This resulted in complete retail implementation and sales growth for this top US grocery retailer. • Provided consultation to grocery retailers in data collection methodology, and successful implementation of category management practices. • Negotiated contracts with data vendors, and managed departmental budgets in excess of $100,000. • Supervised, trained, and evaluated departmental staff.

Summary of Responsibilities and Accomplishments: Responsible for managing company product sales within the district’s geography. During a consecutive 6-year period, I was part of an elite group of only 66 of 800 sales employees to achieve the prestigious ‘Sales Council Award’ given for outstanding results.