Phil Raikes

Management and development of the Northern UK Schools, Clubs, Customers and Partners Offering Industry-Leading product quality, service and lead times year round through UK based in-house supply chains.

Management of Rodda’s Nationwide Foodservice and regional distribution network. From independent, local suppliers to national buying groups my role centres around customer care and proactive strategy for service, growth and brand awareness in suppliers to the Out of Home, On-Trade & HORECA channels

Percy & Pip offer all aspects of garden care and maintenance services in Cheshire and the North West. We run multiple teams of trustworthy and hard working garden professionals offering a variety of skills and services.

A two-man partnership acting as brokers, project managers and business development consultants for emerging and established food and drink brands, Independent Cash & Carry/Wholesalers/Symbol Group Retailers and Foodservice Providers. With a strong "black book" in the retail and foodservice space we also offer short term consultancy and help to find suitable routes to market for a range of SMEs across food and drink. Co-managing all aspects of the business, accounting, strategy, customer service, supplier and service partner relationships & JBPs and commercial agreements.

The Ice Co is a fantastic Family-owned market leading business. Full P&L and JBP management of The Ice Co's 60+ Strong UK Wide Foodservice, Wholesale and Convenience Retail customer base.

Having spotted a gap in the soft drinks market of low sugar and great tasting alternatives to traditional soft drinks we launched a range of Zero Sugar, Low Calorie Flavoured Water Drinks which gave something back by donating 5p per bottle we sold to NHS Trusts. A 2 man partnership, we developed the concept, product and branding before launching in many Independent Schools across the UK and local suppliers to Yorkshire Schools, NHS Trusts and vending operators and ocal foodservice providers before a launch in Tesco and Coop on a local regional basis across Yorkshire.

Heading Sales and Marketing for King's Elite Snacks in the first years of trading. Personally focusing on Business Development within the Independent and Online Retail, Wholesale & Foodservice sectors including a very firm direct customer base in the The Independent Schools and Education Sector, Sports Clubs and Gyms. I also assisted the Founder and co-managed listings within many of the UK's Major Retailers. A major player in establishing in-house systems, logistics, operations and day to day business functions whilst acting as a strong Brand Ambassador of the proudly British Brand of Kings Elite Snacks.

Working with a portfolio of 120 Independent retailers, food to go outlets and licensed pubs, bars and restaurants in Cheshire and Lancashire as well as local wholesalers and distributors to achieve as much business growth as possible centring around soft drinks particularly Coca-Cola Core Brands. Also a key member of the 2012 Olympic Torch Route brand activation team in Manchester and the North West.