Phil Lavelle

Chief Operating Officer @ Progress Jiu Jitsu

About

Results-driven Chief Operating Officer and co-founder with experience spanning ecommerce operations, B2B lead generation, and logistics optimisation.At Progress Jiu Jitsu, I've led initiatives that reduced return rates to as low as 4% — well below the industry average — through strategic deployment of Loop Returns and a relentless focus on product quality and customer experience. I've also navigated complex global freight challenges, balancing sea and air freight costs through periods of significant supply chain disruption to protect margins without compromising delivery performance.Prior to this, as co-founder of Clarity Lead Solutions, I built and managed day-to-day operations for client campaigns — from initial setup through to target completion — overseeing lead generation teams and delivering webinar-based marketing campaigns at scale.My approach is hands-on and data-led. Whether restructuring fulfilment workflows, managing campaign delivery, or building cross-functional teams, I'm focused on outcomes that move the needle.Open to connecting with founders, operators, and ecommerce professionals building something ambitious.

Country

United Kingdom

City

Manchester

Industry

Skill

Account Management, Data Reporting, Microsoft Excel, Air & Sea Freight, Client Management, Team Leadership, Cross-functional Leadership, Logistics Strategy, Cost Reduction, Campaign Management, Lead Generation, P&L Management, Loop Returns, Returns Management, Freight Optimisation, Supply Chain Management, Ecommerce Operations

Experience

Chief Operating Officer

Progress Jiu Jitsu

2021-2 - Present · 5 yrs 8 mos

Manchester

-Slashed customer return rate to as low as 4% — significantly below industry average — through implementation of Loop Returns and a structured post-purchase improvement programme. -Managed and optimised global freight strategy across sea and air shipping, consistently reducing costs during volatile supply chain periods including post-pandemic disruption and elevated fuel costs. -Oversaw end-to-end ecommerce operations including fulfilment, logistics, inventory management, customer experience, and technology stack. -Built and led cross-functional operational teams, fostering a culture of accountability, continuous improvement, and commercial focus. -Partnered with commercial and product teams to align operational capacity with trading peaks and growth targets.

Co-Founder & Operations Lead

Clarity Lead Solutions

2018-8 - 2021-2 · 2 yrs 7 mos

Manchester

Co-founded Clarity Lead Solutions, a B2B lead generation and demand generation agency. Managed the full client campaign lifecycle — from onboarding and strategy setup through to target completion and performance reporting. Oversaw day-to-day operations of lead generation teams, ensuring quality, pacing, and delivery against client KPIs. Planned and executed webinar-based marketing campaigns as a key acquisition channel for clients across multiple sectors. Acted as primary point of contact for clients, managing relationships and ensuring consistent delivery standard