Phelan Storck
Recruiter @ EPITEC
About
I am a highly motivated and creative marketing and hospitality professional with a passion for crafting memorable guest experiences and bringing stories to life through strategic content. As a recent graduate of Michigan State University with a bachelor’s degree in Communication and a focus on intercultural communication, I bring fresh perspective, empathy, and innovation to every project I take on. With a growing foundation in digital marketing, property branding, content creation, and guest engagement, I excel at designing meaningful interactions that elevate both the guest journey and the overall brand experience. My ability to communicate effectively, think strategically, and execute creative ideas has supported success across roles in marketing, events, customer experience, and operations. I thrive in dynamic environments where hospitality, creativity, and data-driven decision-making come together to shape exceptional experiences—whether online or on-site. I’m passionate about building connections, strengthening communities, and creating moments that leave a lasting impact. Skills: Interpersonal Communication | Guest Experience | Digital & Social Media Marketing | Content Creation | Event Planning | Customer Service
United States
East Lansing
Non-profit Organization Management
Recruiting, Negotiation, Social Marketing Fulfillment, Relationship Building, Active Listening, Sourcing, Communication, Customer Relationship Management (CRM), Digital Marketing, Social Media Marketing, Office Administration, Customer Experience, Time Management, Multitasking, Customer Service, Social Media Communications, Content Development, Project Management, Problem Solving, Event Planning
Experience

Recruiter
Southfield, MI
- Source, screen, interview, and place qualified candidates across IT, Engineering, and professional roles to meet client needs - Partner closely with Account Managers to understand job requirements, timelines, and success criteria for each role - Build and maintain strong candidate relationships through proactive communication, trust, and ongoing support Conduct thorough qualification conversations to assess skills, experience, motivations, and career goals - Match candidate strengths with client requirements through strategic sourcing and detailed evaluation - Prepare candidates for interviews through resume guidance, interview coaching, and expectation setting - Negotiate compensation and offers while balancing candidate goals with client requirements - Maintain an organized and accurate candidate pipeline using recruiting tools, job boards, referrals, and networking - Support a fast‑paced delivery environment with a strong sense of urgency, professionalism, and attention to detail - Contribute to long‑term talent pipelines by building relationships beyond immediate placements - Collaborate cross‑functionally to deliver a high‑quality candidate and client experience at every stage of the hiring process

Marketing/Communications/Field Operations
Traverse City, MI
- Lead all marketing initiatives, overseeing brand consistency across digital and print platforms while maintaining a positive brand image aligned with company goals - Responsible for the Voice of the Customer including all customer communications, issue resolution, escalation, and problem solving - Responsible for front line Partner communications, retention, and overall experience satisfaction - Manage digital marketing channels, including website, social media, and email marketing, showcasing new properties, renovations, upgrades, and guest experience highlights - Create compelling content for social media, website, guidebooks, signage, flyers, and digital assets in collaboration with Guest Relations and Business Development teams - Responsible for all social media analytics driving increased awareness, adoption, and growth in customer engagement - Conduct ongoing market research on industry trends, competitor activity, and guest expectations to inform marketing strategies and drive competitive positioning - Develop and execute strategic marketing plans to promote property management services and attract new owner partners - Collaborate with Business Development to support listing creation, updates, and owner-focused marketing materials - Organize and execute promotional events, community partnerships, and campaigns to increase brand awareness and engagement - Work closely with cross-functional teams to support guest retention through customer experience, marketing, customer experience storytelling, and update guidebooks - Conduct final property checks, complete light maintenance tasks, and ensure guest-ready standards across units - Manage Managing Partner’s calendar, email communications, and administrative workflows to support daily operations - Coordinate staff, vendors, and partners to ensure efficient project execution across office and field operation

Digital Content Creator /Server/Bartender
East Lansing, Michigan, United States
- Educated customers on menu and special offerings while managing dietary and allergy restrictions for over 80 guests per shift - Served as head server for all axe throwing leagues, providing expedited drink and food service, resulting in upselling of all alcohol and food - Built rapport with guests, fostering repeat business and a loyal customer base - Created graphic design content for Instagram, Facebook, website, and print media

PR/Event Intern
Lansing, Michigan, United States
- Created engaging graphic designs for social media posts, PowerPoints, and signage for all events, resulting in increased engagement - Coordinated vendor and partner relationship engagement to ensure quality and timely delivery of all presentations, resulting in successful conferences and workshops - Coordinated logistics and day-of-event timelines using Microsoft Planner, which consisted of room set up, vendor management, traffic flow, and registration for over 112 events - Managed reception and front of office, including triage of civilian complaints, providing answers to common questions, and facilitating resolution of issues with County Road executives

Hostess Server
Bellaire, Michigan, United States
• Organized and scheduled reservations for 80+ customers daily • Greeted an average of 500 guests per day at the door and escorted them to their table • Provided excellent customer service and fostered warm relationships with repeat customers
Phelan Storck's Contact Information
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