Minh Nguyet (Coach Moon) Pham

Fractional CMO & Marketing Strategy Advisor

About

Most SME CEOs/Founders are burning money on disjointed marketing campaigns that don't drive sustainable growth. After 22+ years of hands-on experience at multinational corporations and million-dollar startups, I am here to help you stop that.I am a Marketing Strategy Advisor, Fractional CMO, and Business & Strategy Coach, internationally certified by ICF & Action Coach. Throughout my career, I've managed budgets of $15M+ and held executive roles (CMO/Head of Marketing) at leading brands: Adidas, Vietjet Air, VinFast, Central Retail, Propzy, Beauty Box...My differentiator is combining the systematic, methodical mindset of multinational corporations with a deep understanding of the Vietnamese market and consumers, along with flexibility and efficiency-driven thinking to optimize costs and to solve SMEs' problems effectively.💎 Proven Impact & Transformations:- Slashed marketing costs by 40% while 3X-ing organic traffic for a Series A PropTech startup (Propzy).Built the strategy that drove Adidas to become the #1 sports brand in Vietnam, exceeding revenue targets by 2-5 times.- Successfully led the digital transformation for a retail chain (Nguyen Kim), boosting online traffic by 60% and driving e-commerce revenue.- Repositioned and restructured legacy brands for innovation, making them relevant to the times and operating more efficiently.🤝 How I partner with you:- Marketing Strategy Coach: Helping CEOs equip themselves with a systematic mindset: from strategy to execution, knowing how to build, manage the team, and evaluate marketing effectiveness.- Fractional CMO: Acting as a "Strategic CMO" for businesses: designing growth strategies, standardizing the marketing system, and leading the team/agency in execution with clear KPIs at about 1/10 the cost of a full-time CMO.- Strategic Advisor: Partnering as a "strategic advisor" when businesses need practical perspectives on the VN/SEA market. I help you read the context correctly, evaluate opportunities and risks, and design a Go-to-Market / growth architecture tailored for SMEs, enabling faster decision-making and more effective execution.It's time to stop the trial and error with your marketing budget. Ready to build a real growth system?👉 Send me a direct message (DM) here on LinkedIn to get started, or book a Marketing X-Ray to diagnose your business today!Contact Info:- Phone/Zalo/WhatsApp: +84 903 885 044- Email: tuduythanhcong68@gmail.com

Country

Vietnam

City

Ho Chi Minh City Metropolitan Area

Industry

Marketing & Advertising

Skill

Marketing Leadership, Mentoring, Brand Strategy, Consumer Insight, Market Entry, Growth Strategies, Retail Marketing, Southeast Asiaa market, Training and Development (HR), Career Development Coaching, Goal Setting, Planning, Cosmetology, Multi-Channel Marketing, Skin Care Products, General Management, Human Resources (HR), Business Management, Executive Coaching, Business Coaching

Experience

Fractional CMO & Marketing Strategy Advisor

Coach Moon Pham

2024-1 - Present · 2 yrs 9 mos

Ho Chi Minh City, Vietnam

• Provide marketing & growth advisory to SMEs, founders and investors in Vietnam & Southeast Asia. • Support investors and consulting firms with expert calls on consumer trends, competition, brand strategy and go-to-market in Vietnam / SEA. • Specialize in brand architecture, growth funnels and market entry strategy. • Mentor senior Heads of Marketing who are preparing to step into C-level roles (CMO, VP Marketing, Growth). • Focus on strategic thinking, executive presence and building marketing organizations that can scale.

Business Coach

Action Coach

2024-8 - 2025-12 · 1 yr 5 mos

Vietnam

Top 3 Best Coach of Q3 2024 after 2 months active, Certified Business Coach by Action Coach in Aug 2024

Founder/ ICF certified coach/ Marketing Consultant/ Business Coach for SMEs, StartUp founders

Olala! Marketing Tu Te

2023-3 - 2025-12 · 2 yrs 10 mos

I am a certified coach recognized by the International Coaching Federation (ICF). My focus will be on Business, Marketing, Career coach. My passion is to consult for SMEs owners, start up founders in their journey of Marketing the great product to the market with great impact & efficiency. I also built Olala! Marketing Tu Te community to share knowledge and career opportunities in Marketing to contribute to the growth for Marketeers. I am happy to talk more in Discovery 1:1 Coaching session with you, please contact to book! Best wishes, Moon.

Global Marketing Director

VinFast Canada

2023-6 - 2023-12 · 7 mos

Canada

Chief Marketing Officer

Central Retail in Vietnam

2022-6 - 2023-3 · 10 mos

Lead 3 divisions: Marketing (Omni channel), Partnership ( Banking, Financial Payment & added value partners) & Customer Service ( in-house team). Marketing team of 30 staffs, partnership team 5 staffs, customer services team 42 staffs.

Chief Marketing Officer

Propzy

2020-7 - 2023-2 · 2 yrs 8 mos

Head Of Marketing

VietJet Air

2019-8 - 2020-7 · 1 yr

Group Marketing Director

HSV group ( Hoa Sen Viet)

2018-7 - 2019-8 · 1 yr 2 mos

Ho Chi Minh

I am involving and managing 50 cosmetic brands which included a brand new multi brand retail stores chain ( Beauty Box)( similar model vs Sephora) + others exclusive brands: Club Clio, AHC, APIEU, BANILA...