Parth GUPTA
Marketing & Automation Lead @ bike.rent Manager
About
I am a young professional in the bike & sport industry (based in France) I have pivoted my career twice in the last decade (my folks gave me the freedom to experiment)- science student to athlete ; tried to become a pro tennis player and then a pro cyclist.- athlete to marketing ; made peace with not turning pro but work in the bike industry. For 3 years i was at SCOTT Sports India and in September 2025, i relocated to France to grow further in the bicycle industry & pursue a MSc in Marketing. At present, i am completing my masters thesis (internship) at Bike Reservations Manager in France. I am currently looking for full-time roles from 1st July 2026 i speak fluent English, intermediate French. Vegan for the animals. Gravel rider
France
Aix-en-Provence
Retail
Search Engine Optimization (SEO), Customer Relationship Management (CRM), French, Shopify, Retail, Athlete Management, Bike Repair, BikeFit, After-Sales, Social Media Marketing, Post-Sales Support, Community Management, Marketing Analytics, Podcasting, Brand Management, Bicycle Repair, Project Management, Microsoft Power BI, Microsoft Office
Experience
Marketing & Automation Lead
bike.rent Manager
Aix-en-Provence
Product Manager
SCOTT Sports India
Mumbai, Maharashtra, India
Led campaigns, product shoots & brand podcasts to boost visibility and engagement. Presented SCOTT’s bike range & strategy to 120+ dealers nationwide. Ran performance ads & creatives, optimizing spend for ROI. Built partnerships with athletes & ambassadors to amplify brand reach. Ensured brand tone & standards across all consumer/dealer touchpoints.
Warranty & Community Manager
SCOTT Sports India
Mumbai, India
Delivered fast, unbureaucratic, after-sales support for Scott India’s dealer network and customers. Managed forecasting & inventory for 50+ spare parts/accessories, ensuring consistent availability. Grew the Scott Sports India Strava Club 3× via virtual challenges & inclusive campaigns.
Operations Analyst Intern
Scorpio India
Mumbai, Maharashtra, India
Technical Manager
Mastermind Bicycle Studio
Mumbai, Maharashtra, India
Bike retail experience and also developed pages on Shopify, WordPress
Bicycle Design Intern
TI Cycles of India
Chennai, Tamil Nadu, India
Designed an oval chainring using AutoCAD
Bicycle Process Intern
LightSpeed Electric Bicycles
Ahmedabad, Gujurat, India.
Assembled e-bikes & fabricated a bike carrier
Education
Aix-Marseille Graduate School of Management - IAE
Marketing
University of Mumbai
Mechanical Engineering
Parth GUPTA's Contact Information
Phone
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