Peyton Goodrich

As Managing Partner, I lead the strategic direction, operations, and growth of our health insurance agency, specializing in Affordable Care Act (ACA) and Medicare products. I oversee daily business functions, regulatory compliance, agent development, and client services to ensure our organization delivers exceptional value and guidance to individuals navigating their healthcare options. Key Responsibilities: • Lead overall business strategy and agency growth within ACA and Medicare markets • Oversee daily operations, including client enrollment, policy management, and service excellence • Recruit, train, and support a team of licensed insurance agents • Ensure full compliance with CMS and ACA regulations and guidelines • Cultivate strong relationships with carriers, regulatory bodies, and strategic partners • Drive marketing, client acquisition, and retention strategies • Monitor financial performance and operational KPIs to ensure sustainability and profitability Passionate about making healthcare accessible and understandable, I take pride in guiding individuals through life changing insurance decisions while building a company rooted in integrity and impact.

As the Company Owner of Assured Health Marketing, we lead a results driven marketing and insurance agency specializing in high-intent lead generation, pay per-call campaigns, data management, and monetization strategies. Our mission is to connect businesses with consumers actively seeking their services while maximizing efficiency, compliance, and ROI. Key Focus Areas: Lead Generation & Pay Per Call Delivering exclusive, converting leads to businesses looking to scale customer acquisition. Data Management & Monetization Helping companies leverage their data assets to drive revenue through advanced analytics and strategic partnerships. Health & Life Insurance Solutions Providing tailored insurance marketing and sales strategies to maximize growth. Strategic Growth & Partnerships Driving innovation through industry partnerships, data driven decision making, and cutting edge marketing strategies. At Assured Health Marketing, we don’t just generate leads we create opportunities for sustainable business growth.

As a Licensed Life and Health Insurance Producer at Symmetry Financial Group, I specialize in providing tailored insurance solutions to protect individuals and families. My role involves helping clients navigate life and health insurance options, ensuring they have the right coverage to meet their needs and financial goals. At Symmetry Financial, I’m part of a team dedicated to delivering exceptional service and financial security. I take pride in educating clients, building trust, and offering personalized policies that provide peace of mind. Whether it’s term life, whole life, mortgage protection, or health coverage, my focus is on helping clients make informed decisions.

As a Junior Media Buyer specializing in Meta platforms, I’m focused on creating, managing, and optimizing data-driven ad campaigns across Facebook and Instagram to meet clients' marketing objectives. My role includes: Campaign Management: Overseeing ad setup, strategic budget allocation, and ongoing adjustments to maximize ROI. Audience Targeting: Using Meta’s advanced tools to define and reach precise audience segments, ensuring ad relevance and engagement. Ad Optimization: Conducting A/B tests, analyzing CPC, CPA, and ROAS, and fine-tuning campaigns for best performance. Collaboration: Working closely with senior media buyers, creative teams, and account managers to align on cohesive campaign strategies. Reporting: Contributing to weekly performance reports with actionable insights that drive continuous improvement. I stay updated on Meta’s latest features, trends, and platform changes to enhance my skill set and deliver fresh, effective campaign strategies. My goal as a Junior Media Buyer is to drive high-impact, results-oriented campaigns that elevate client success and support the growth of our media buying team.

Developed and executed interactive & direct marketing plans Managed marketing budgets Conducted SEO and SEM efforts Sought out and advanced online affiliation partnerships Engaged in market research via the use of business intelligence analytics, focus groups, and live and online surveys and incorporate findings into future marketing campaigns Employed database mining skills to determine optimal list segmentation and A/B testing strategies Supported and managed telesales efforts by writing scripts and emails and applying segmentation skills for call lists while monitoring results

We provide a white-label turnkey solution to create e-commerce telemedicine websites with on-demand prescription fulfillment. Our platform integrates and optimizes both telemedicine providers and nationwide mail-order pharmacies to offer a total solution.

Worked in a fast-paced environment to process and ship critical orders to meet deadlines. -Curating and uploading photos for social media and inventory cataloguing. Served customers and followed outlined steps of service in the retail space. Estimated props and wardrobes for everyday designer brands. Participated in team-building activities to enhance working relationships.

Supported strategic marketing partnerships and managed key studio accounts, driving a 50% increase in revenue through targeted initiatives and collaborative efforts. Directed a cross-functional team in delivering auction media support solutions for major studios including NBC, FOX, HBO, LIONSGATE, SONY, CBS, and ABC, ensuring seamless execution and high client satisfaction. Launched and executed innovative marketing campaigns that significantly enhanced new customer acquisition, resulting in a 30% boost in overall sales performance and strengthened market positioning.