Anahit P.

• Managing search arbitrage campaigns, optimizing ad spend to achieve consistent profitability. • Leveraging performance insights to improve campaign efficiency and identify scaling opportunities. • Continuously adjusting bidding strategies and campaign performance in real-time to maximize ROI •Identifying and capitalizing on arbitrage opportunities through ongoing market analysis •Create and test ad creatives, including video content and AI-generated content

Launching new Facebook campaigns from scratch. Optimizing existing Facebook campaigns to improve their performance. Identifying new opportunities to expand our reach and maximize our return on ad spend (ROAS). Analyzing the performance of our Facebook campaigns by tracking key performance indicators (KPIs). Lead onboarding of new media buyers, ensuring smooth integration into workflows and performance standards Design and maintain structured onboarding materials and playbooks for media buying processes Train and mentor junior media buyers and interns, improving team performance and knowledge sharing Organize and streamline daily team operations, enhancing productivity and execution efficiency

• Responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. • Define most important social media KPIs • Manage and oversee social media content • Measure the success of every social media campaign • Stay up to date with latest social media best practices and technologies • Manage the strategy and setup of all paid campaigns. • Generating leads and sales using Paid Ads • Cooperation with Marketing, Sales and Product Development teams • Using social media for brand awareness

As a SMM Coordinator/Digital Advertising Manager my main duties are: • Development, implementation and managing social media strategy in sphere of travel, eCommerce, logistics and offline stores. • Manage the strategy and setup of all paid campaigns. • Analytics, and marketing analytics reports. • Generating leads and sales using Paid Ads • Cooperation with Marketing, Sales and Product Development teams • Manage and oversee social media content • Blogger outreach • Content creation • Using social media for brand awareness

As a Commercial Development Department Specialist/ SMM my main duties are: • Determining project changes. • Undertaking project tasks as required. • Developing project strategies. • Cooperation with Marketing and IT departments • Analyzing changes and news of our competitors. • Issue all appropriate legal paperwork (e.g. contracts and terms of agreement) • Create and maintain comprehensive project documentation, plans and reports • Content Management. Checking website content, replacing and adding updated information through CMS. • Administrate the creation and publishing of relevant, original, high-quality content for social network. • Promote content through social advertising.

By assisting Company Commercial Development Director I am involved in the activities of the following directions: - Retail Sales Division - Corporate Clients Division - E-Commerce department - B2C Operational Support Department - Real Estate Management Department - Insurance Department - Mail and Logistics Service Division - Subscription Division - Postal Financial Division - All commercial projects Work with all commercial units, including hiring, training, evaluation, guidance and discipline; Prepare, coordinate and constantly monitor the annual and monthly reports for all the Commercial units; Assist to the Commercial Director in all commercial Projects, starting from initiation to closing; Along with the team develop the evaluation and training materials for the postal network personnel; Coordinate the flow and distribution of incoming and outgoing documentation; Provide translation and interpretation between English, Armenian and Russian languages as requested; Prepare and monitor the staff performance statistical reports. "HayPost" CJSC is the official national postal operator of the Republic of Armenia which provides postal, payment and retail services. HayPost currently operates through 900 of its postal offices across Armenia, from urban to the most remote rural regions.