Petra Marko Navarro

Chief Growth Officer @ SORRYWECAN

About

Legacy matters to me. I build sustainable creative ecosystems rooted in local talent and cultural authenticity - and in Saudi Arabia, this work has its greatest impact. Riyadh-based creative industry advisor & educator, working at the intersection of entertainment, culture, and large-scale destination development, in alignment with Vision 2030. Over the past five years in Saudi Arabia, I have worked closely with local stakeholders, mentored emerging Saudi talent, and translated international best practices into locally grounded models. With 23 years of experience across Asia, Europe, and the Middle East, my work focuses on building creative industry structures that are operationally sound, culturally authentic, and designed for long-term impact. Areas of specialization: *End-to-end development of creative industry units, built from the ground up and tailored to the specific needs of developers, companies, and projects *Entertainment strategies *Cultural asset activation *Authentic and impactful customer journey design for destination, retail, and hospitality *IP creations and delivery *Marketing through Art campaigns *Cross-border partnerships in the creative industries with strong local anchoring IMPACT is my metric - measured by what thrives when my leadership is passed to the next generation.

Country

Saudi Arabia

City

Riyadh

Industry

Entertainment

Skill

Financial Management, Event Shows Production, Creative Retail Activations, Advisor & Consultant, Mentorship (Creative Industry & Entrepreneurship), Advisor & Consultant (Creative Ecosystem), Entertainment Strategy, Culture and Heritage Projects Development, Art Consulting, Customer Experience Design, Film, Marketing through Art, Creative Industry Masterclasses, Autonomous Neural Networks, AI-driven and VFX-heavy commercials, Cross-functional Team Leadership, Board Lead, Enterainment Strategy, Activations, Leadership

Experience

Chief Growth Officer

SORRYWECAN

2024-4 - Present · 2 yrs 6 mos

Riyadh, Saudi Arabia

Where technology is used to engineer emotion, not noise - a multidisciplinary production studio working across film, live experiences, wellbeing, and digital worlds. SORRY WE FILM High-end film and visual production for brands and campaigns - from commercials and fashion films to AI-driven and VFX-heavy narratives. We combine cinematography, virtual production, and custom tech to create emotionally charged visual stories. SORRY WE SHOW End-to-end live show creation - from concept to execution. We develop self-sustainable IPs and large-scale performances, covering creative direction, dramaturgy, stage choreography, lighting, kinetic design, and progressive LED content. SORRY WE CARE Immersive experiences focused on wellbeing. We explore how technology can slow people down - creating spaces that restore attention, presence, and human connection in an over-stimulated digital age. SORRY WE CODE Digital humans, avatars, and AI-driven assets for brands. From virtual influencers to autonomous neural networks designed to live across platforms and cultures.

Founder & Chairman of the Board

REE.global

2023-1 - Present · 3 yrs 9 mos

Riyadh, Saudi Arabia

Co-developed entertainment SaS startup REE.global from concept to prototype (TRL6), including business strategy, market positioning, and investor relations. Led the successful closure of pre-seed funding, built REE.global's initial team and ecosystem, established an independent operating model with a fully localised Saudi leadership.

Chief Executive Officer

NeonHeads Saudi | التجربة الإبداعية للفنون

2021-9 - 2025-4 · 3 yrs 8 mos

Riyadh, Saudi Arabia

Directed a Saudization program, maximized sales opportunities, ensured customer retention, managed product development and marketing strategies, and secured and managed high-profile projects.

Chief Experience Officer

NeonHeads

2014-12 - 2022-4 · 7 yrs 5 mos

Macao SAR

Managed large-scale creative project delivery, production house expansion across Asia, high-profile client acquisition, and regionalized marketing strategy development.

Director of Expansion

NeonHeads

2008-1 - 2014-12 · 7 yrs

Lisbon, Portugal

Oversaw international operations and established a Digital Art unit specializing in SFX, mappings, and holograms, overseeing artists to deliver high-quality productions across multiple regions.

Founder, Director Customer Experience & Activations

ExtravaDansa.net

2002-8 - 2008-1 · 5 yrs 6 mos

Vienna, Austria

Directed stage production and developed creative concepts for international events and TV shows, combining art and digital entertainment to improve audience engagement and marketing campaigns by out of the box communication.