Petr Chvojka

• Lead centralized group buying activities, including managing the private label business across Rohlik's markets. • Identify new product opportunities and integrate them into group-level sourcing strategies to drive growth and enhance customer satisfaction. • Focus on creating synergies by coordinating purchasing activities across existing Rohlik markets while overseeing sourcing initiatives from non-Rohlik countries. • Build and strengthen strategic partnerships between international suppliers and local markets to boost efficiency and collaboration. • Oversee group cross-dock solutions, managing inbound and outbound logistics flows to optimize operational scalability and efficiency. • Manage and expand the private label portfolio, increasing customer and basket penetration.

• Define the new private label strategy for Rohlik Group across all markets (Czech Republic, Hungary, Austria, Germany, and Romania), focusing on its role, architecture, design, quality requirements, portfolio, pricing, and sales support. • Build a strong portfolio of diverse private labels and drive their customer and basket penetration, ensuring alignment with market demands. • Develop a marketing plan to support the growth and success of the private label business. • Product owner within an agile environment, responsible for building a new private label squad at the group level and ensuring close cooperation with local purchasing teams. • Contribute to strategic decision-making and alignment across teams as a member of the commercial lead group. • Build a new private label team, including setting up new processes and communication rules to support collaboration, growth, and high performance.

• Analyze and revise the existing off-trade strategy for the Czech Republic and Slovakia markets, providing recommendations for the next business period. • Define key customer segments and identify both current and future opportunities, considering new market trends and changes in consumer behavior. • Planning: Focus on developing and maintaining a "problem-free" supplier philosophy and support effective business planning with retail partners to ensure smooth operations. • Develop a clear vision for creating win-win situations in B2B relationships with retailers. Define and implement activities that align with retailers’ key performance indicators (KPIs). • Identify growth opportunities within the premium brands sector and define the benefits these opportunities offer to retail partners.

• Lead responsibility for A-brand business operations at Lidl CZ, driving strategic growth and profitability. • Negotiate assortment and purchasing conditions with global multinational suppliers, ensuring competitive edge and optimal pricing. • Manage end-to-end supplier negotiations, maintaining strong, long-term business relationships. • Collaborate with key suppliers to develop and implement joint marketing plans/strategies and create exclusive product lines that align with market demands. • Drive Category Management initiatives, maximizing value potential across key product categories. • Maintain and expand brand product assortment that complements the private label portfolio, ensuring optimal market positioning. • Coordinate daily communication with Lidl’s German headquarter and cross-functional teams across other European Lidl markets. • Lead and mentor internal and external teams, fostering a collaborative environment and supporting junior buyers’ development. • Authorized to sign and execute all business contracts.

• End-to-end responsibility for the development of Private Label products, including ingredients, design, packaging, transport packaging, logistics, and more. • Lead the development and launch of innovative Private Label products for both national and European markets, driving growth and market expansion. • Negotiate buying conditions and logistics with both domestic and international suppliers to ensure cost efficiency and seamless operations. • Extensive experience managing multiple product categories within the FMCG sector, ensuring diverse and competitive offerings. • Collaborate with cross-functional teams across Europe to develop and distribute an international product portfolio tailored to local market needs. • Mentor and provide guidance to Junior Buyers, supporting their professional development and fostering team growth. • Authorized to sign and execute all business contracts, representing the company in key negotiations.

• Build and expand customer networks across German-speaking markets (Germany, Austria, Switzerland). • Develop and maintain key accounts, ensuring customer satisfaction and contract renewals. • Drive new business opportunities and execute strategic sales account plans in the custom software development industry. • Manage projects end-to-end, from conception to completion, including preparing quotations, negotiating contracts, managing cash flow, and coordinating with development teams and stakeholders. • Create marketing presentations, offers, and sales contracts tailored to client needs. • Represent the company at trade exhibitions and industry events.

Post-graduate programme University of Economics in Prague (2003 - 2006), Czech Republic University of Bayreuth (2004 - 2006), Germany (Visiting scholar)

Visiting scholar Marketing and Service Management

University of Economics Prague, Czech Republic HHL Leipzig Graduate School of Management, Germany (Erasmus)

Erasmus