Pete Staley

Building a privacy-first performance marketing platform that drives sustained revenue growth for Amazon Prime Video. As a lean, fast-paced team, we focus on hands-on testing and execution across channels like Meta, Google, and TikTok, delivering innovation and measurable results.

Pioneered digital advertising for cross-platform AAA live-service video games, managing a multimillion-dollar annual budget across 46 campaign activations. - Built the Paid Media organization from the ground up, encompassing media strategy, activation, creative development, and production. - Directed global launches for two major "Destiny 2" expansions, optimizing campaigns across dozens of channels. - Led a team of five direct reports and six indirect "dotted-line" reports, driving Paid Media operations.

Led user acquisition strategy and activation for half of Jam City's portfolio - including the "Harry Potter" and "Panda Pop" mobile games.

Led a team of media buyers overseeing ad network spend for both internal (Final Fantasy XV) and Cognant (MZ's marketing agency) titles. Also worked cross-functionally developing tools for more efficient buying.

Managed multimillion dollar budgets for two top grossing, mobile games - Game of War and Mobile Strike. - Started developing managerial skills - supervising two direct reports. - Played a lead role developing campaign optimization platform. Product quickly received widespread adoption, and is still in use 2+ years after launch.

Pushing the boundaries as a mobile media buyer. - Tripled revenue across three channels by introducing new type of campaign. - Doubled conversion rate for several months by developing unique themed video creative. - Started dabbling in automation - improving campaign decisions and saving the department time.

Grew ad network accounts several fold for Game of War.

Media buying - but with more budget and fancier tools. - Managed user acquisition for two hit titles: The Fast and Furious 6 and Dark District. - Led new channel development - vetting over 100 partners and testing 30.

An excellent introduction to mobile performance marketing. Answered questions the 'hard way' without attribution or spend reporting partners. Developed a steadfast appreciation towards every dollar spent - as budgets were tight. - Learned media buying and monetization fundamentals. - Developed SQL and Tableau proficiency - leveling up analytical skillset. - Went wild brainstorming, building, and testing new creative concepts. Some of them actually worked!

Led project to increase game accessibility for disabled players.

Assessed customer support team performance through survey data. Became pretty good with Excel.

Living the dream - played a lot of World of Warcraft and documented bugs.

Graduated Cum Laude (top 10% of class)