Peter W.

• Promoted and take over the Head of China Digital Tech at the LEGO Group, development the China shopper experience on various platforms (China CRM system, Retail (Point of Sales) , public/private domains Omni Channel solutions , consumer and shopper experience/engagements cross WeChat/WeCom/TMall/Douyin/JD platforms, CDP & BI, China Cloud and platforms(AWS and AliCloud). Managing the cloud cost 5-years in flat and then manage down . • Spearheaded the development of the China data platform with data insights and segmentation capabilities, aligning with global roadmaps for consistency. Development Data intelligent solutions for ML based and LLM AI based. Enabling all China colleagues with AI assistant and all digital teams with AI development. • Drove global to China programs for the global operational strategy, ensuring strategic alignment and operational efficiency. Built a in-house engineering team from 0 to 60.

Engineering Delivery Head for China Shopper Experience. Setup whole new Cloud Native environments in AWS China and finished Cloud Landing Zone, all automatically deployment by terraform . Setup China development technical stack from scrach: Cloud env above, K8s, Java and React frameworks, monitoring and observabilities, external integrations, firewalls and github connections Launch the China Membership & Loyalty program and the Brand owned Wechat Mini program in 3 months— all built from 0 and in-house built , all data migrated and products delivered on time and on budget . Architectured and designed all China products from CRM, Wechat and touchpoint platforms Launch the Marketing Automation, TMall Mini-program, Employee purchase Wechat Work mini program . Setup new vendors, hire in-house full time engineer team, building from 1 to 40, and managing up to 30 externals software engineers. Create the culture of Architecturing, Designing, and Agile way of working.

Leading the Software Engineering and Tech Ops in adidas China Digital Hub. Build and launch the Hype product for Yeezy drops Build the facial recognition in app Adidas App, adidas.com.cn and adidas official wechat mini program Adidas China Operation team setup App and .com performance tracking and optimization Skills grown in adidas: vendor and 3rd party management :Manage vendor engineering resources. Vendor technical evaluation and vendor solutions selection. App and site performance for high heat traffic spikes In-house:20, 3 teams, in 2 development teams(Backend, Frontend, iOS, Android) , QA, and Operation Team(7) Off-site: 15 in 2 development teams Responsibility: 1. Engineering team setup , delivery, and grow 2. Setup the Operation Excellence 3. Owns the software development for adidas.cn, wechat mini app, and adidas mobile App Achievements: 1. Major products delivery(adidas China App, Hype, etc) 2. Anti-bot and fraud optimization from CDN WAF, blacklist, and 3rd party integrations 3. System performance optimizations for high heat spike traffic 4. China Test Strategy(Inhouse+Vendor systems) 5. Digital IT Operation model and team setup 6. Vendor management(various outsourcing model) Projects 1. Hype 2.0 China Launch(registration/draw model of Yeezy drop, high traffic events in peak mins) 2. Facial recognition enabling in adidas app 3. App, desktop/Wechat performance optimization 4. Payment with benefit (integration with Wechat wallet benefit) and Sharing with benefit(integration with social posts) 5. Recommendation on all channels(product recommendations on shopping cart, check-out, Product Detail Page, Search result page, Feeds recommendations on home page) 6. Next generation eCom platform assessments 7. New A/B testing platform assessments 8. Push Notification providers integration 9. App/H5 support and native/web user experience(cross site access, etc)

The Software Development Manager for Booking.com China tech teams. Team size: 80(max), 5 teams, Responsibility: • Team setup and grow • Setup the outsourcing for tech team(the first in Booking.com) • Grow team size from ~10 to ~80 • Setup technical roadmaps for BE, FE, App and infra Projects: 1. Vendor resources project(make the vendor plan of oursourcing, review with global finance , global security, global compliance 2. China Loyalty program(Point systems: points rules , daily jobs, remediation to coupon, integration with anti-fraud system) 3. China Coupon system(build the account-based coupon system from China, build business capabilities of close-group coupon and open coupon, integration with accounting and anti-fraud system) 4. China payment direct integration( direct integration with Alipay and WeChat Pay, increase payment successfully rate by 20% from Adyen integration) 5. Setup the China Cloud(landing with AliCloud in China, plan and setup regional VPCs for environments of dev/test/production, drive network setup thru AliCloud HK connectivity to global network) 6. Setup and designed the www.booking.com.cn launch plan in China, setup contract for compliance and local certification programs for local site registration, technical checklist and solution for local site launch 7. Design and drive the local services for Fraud integration(integration thru local services to global anti-fraud systems) 8. Alipay Membership Day Compaign( Web integration in Alipay with Coupon system support for in-place convert(user reg and buy)) 9. China web/App Performance (setup KPI for funnel pages on app and web, develop local FE/BE decoupling for local pages and local cloud deployment) 10. China Machine Learning and Data Scientist initiatives in User Segmentation and Recommendations(classification model and other models, productionlize by data modeling+ nightly data pipleline)

Managing the Engineering System teams(2 teams of 14 people in total) for Tools development and Release Engineering, reporting to local GM 2nd year for StubHub Dev Manager StubHub is the Top 1 second hand on-line ticket company under eBay. The Backend Development team manager, with teams of 20 people: Seller Payment , Account Management, and Fulfillment & Delivery . Drive technical roadmap, improve the API and service performance, clean the tech debts, and improve the process and quality.

Broad experience in managing development, test, product definition and delivery teams. Development team: Product Owners, C++ and J2EE based backend infrastructure, using Apache+ Hibernate + AMQP+ Postgresql ,and H5 in front-end Test: Test Platoon Leads responsible for up to 8 features, test strategy and planning,design and development automation, tools and process improvement. Product Definition : leading Definition Engineering to work with Product Manager and Architecture to detail grooming and investigate features detail definition and define dependencies,and impacts to system properties. Product Integration and Delivery : leading delivery team owning the SCM and Continuous Integration ,and integration tests.(tools:Jenkins,and self-developed scripts and tools ) The CPO Office Manager in USD group Shanghai COE team. lead the Product Definition Engineers and Product Integration Engineers team for team of 14. Drive CPO's strategy to domains execution and review the planned and delivered products and integration quality.

Work in the 4 billion traffic web site www.Microsoft.com/downloads team testing, Web Automation in .net, QOS and Web BI projects。 Windows Small Business Server, STB group. Responsible for windows small business server8 integration with Office 365 testing. C# development in MITA automation , powershell automation

The first member of EBay Global Billing System China team, responsible for Payment Gateway testing. Web automation in SilkTest and Sellilium in Java。 eBay Search Backend team QA engineer, Search Indexer and Query nodes testing, Perl and ANT automation for query nodes

Model Driven Archtecture, UML modeling and java hibernate , oracle DB