Peter Slattery

Peter Slattery – Strategic Brand Builder | Advocate for Change | Founder of Slatts Adventures Peter Slattery is a trusted name in brand strategy and marketing leadership, known for building movements—not just businesses. With a career defined by innovation, emotional intelligence, and fearless thinking, Peter helped elevate Prime100 into one of Australia’s most respected names in functional pet nutrition. As a founding team member, he led the creation and national success of Australia’s first Single Protein Diet (SPD™)—a veterinary-formulated range developed to diagnose, treat, and prevent food-responsive conditions in dogs. His forward-thinking approach forged powerful partnerships with Australia’s leading veterinary specialists and global thought leaders. More than just launching a product, Peter helped redefine a category, building deep brand loyalty and clinical trust across veterinary, retail, and consumer markets. Peter is known for his Maverick mindset—he doesn’t follow trends, he reads them before they emerge. With a rare mix of commercial sharpness and creative heart, he brings bold ideas to life, turning customers into advocates and brands into communities. In 2023, Peter launched Slatts Adventures—a national mental health movement built from the back of a motorcycle. After experiencing profound personal loss, he hit the road to turn pain into purpose. What started as one man’s healing journey quickly grew into a platform for connection, vulnerability, and hope. Slatts Adventures blends long-distance motorcycle travel with raw, real conversations about mental health. From truck stops to outback pubs, Peter speaks with tradies, veterans, nurses, teens, and everyday Australians—offering a safe space to talk, listen, and be heard. He shares his story, hands out support resources, and helps people understand they’re not alone. With every kilometre, Slatts Adventures spreads a message of resilience, brotherhood, and rewriting the mental health narrative in Australia. It's not a charity, a stunt, or a campaign—it’s a community. A movement built on wheels, words, and unwavering purpose. Driven by meaning. Powered by connection. Peter Slattery leads with heart, builds with vision, and leaves a trail of impact wherever he goes.