Peter Semple

Leading Depop’s global brand and marketing teams. Ensuring we're reaching and captivating global audiences, and encouraging mass adoption of buying and selling secondhand fashion.

Creating, driving and leading projects within a small entrepreneurial innovation team in Google. Projects range from product development and creation to global-scale marketing and targeted cultural/community campaigns. Working with senior leadership across Google. Finding ways to show the world the potential of technology, and to make technology better.

Creating, driving and leading projects within a small entrepreneurial innovation team in Google. Projects range from product development and creation to global-scale marketing and targeted cultural/community campaigns. Working with senior leadership across Google. Finding ways to show the world the potential of technology, and to make technology better.

Led global Converse and Umbro teams in creating Business and Product Strategy, global marketing campaigns, digital and social innovation, and original music and art content. Created award-winning work across international markets, media, platforms, audiences. Was responsible for growing Anomaly business with Converse and the Nike Affiliates group in New York, London, Amsterdam. Fostered and managed relationships with other agency partners across media, digital, retail and artist/talent management. Also oversaw development of creative for MyMusicRx: a digitally-led charity to help children with cancer through the power of music.

Led product innovation projects for a joint venture between Coca-Cola and Nestlé: Identifying new market opportunities for functional beverages, creating new brand ideas, identities, designs, packaging, marketing, taste profiles, etc. Working with leadership in Coca-Cola/Nestlé organisations to build business cases for consumer launches.

Led award-winning, effective brand, product and retail campaigns for O2 and Dunhill luxury goods. Brand strategy, integrated campaign development and production. Part of the team that conceived and created the Wireless Music Festival in London and the brand concept and experience for The O2 (when it changed from the Millennium Dome). One of the small team (on the O2 side) that launched the original iPhone in the UK.