Peter Pinfold

Darabase is the world’s first and only rights-backed Augmented Reality (AR) media network, powering the next generation of Spatial Out-of-Home (SOOH) advertising. As audiences shift from mobile to the spatial web, Darabase partners with property owners, publishers, and cities to create permission-based AR inventory tied to real-world locations — just like traditional outdoor media for billboards and screens, but in augmented reality. Key leadership focus & achievements: • Leading global growth for the first rights-backed AR media network bridging the physical and digital worlds. • Forging partnerships with major property groups, publishers, and smart-city operators to activate scalable AR ad inventory. • Developing programmatic AR pilots with leading platforms including Meta and Snap. • Driving investor relations and international expansion across Canada, the UK, and the UAE. • Enabling new digital revenue streams for cities and commercial real estate portfolios through rights-compliant spatial advertising.

Full stack sales and marketing executive with 20 years of in-the-trenches CPG, agency and start-up leadership experience. I can easily fill many roles / gaps within an organization (from brand strategy through to sales execution – soup to nuts). While open to full-time or interim senior marketing roles, I am also available as a fractional CMO. Organizations can onboard a seasoned marketing professional at a fraction of the cost of hiring a full-time leader. If a company needs to fill a gap on its executive team or meet an urgent deadline, I can quickly become ingrained in the business and get marketing back on track. My services are ideal for owners, CEOs or founders of emerging start-ups, scale-ups or smaller established businesses. I have co-founded two substantial start-ups so I can bring immense value to organizations in this space. As a fractional senior sales and marketing leader, I offer deeper and more hands-on collaboration than a consultant while offering the expertise of an experienced in-house executive. My arsenal of turnkey marketing services include defining a brand vision, creating a marketing strategy, driving effective execution and building, maturing and growing an in-house marketing department. For Start-Ups, Scale-Ups & Established Brands: • Investor pitch presentations • Business planning • Marketing strategy (B2B and B2C) • Brand identity design • Corporate communication & sales enablement • Content development • Ongoing consultation and hands-on collaboration • Manage brand from planning process to campaign execution I’ve always turned my mistakes into learning experiences and have never shied away from complex brand challenges. If you would like to connect, please reach out to me on LinkedIn or email me at pinfold@rogers.com. Sample Brands and Agency Clients: Dove, Cineplex, Coca Cola, NBA, Starbucks, Rogers, Canada Post, Zoom Media, TracyLocke, Armstrong Partnerships, Brandfire, BBDO, Mosaic.

Gerrard Station represents the first large-scale multi-storey commercial building to be constructed in Nelson in well over a generation.

Co-developed the concept to build the first and only craft cultivation, processing and retail cannabis facility in a North American city centre (Nelson, BC). • Raised $9.8M in financing. • Worked with municipal stakeholders to acquire rezoning approvals. • Leveraged the company’s Health Canada R&D license to secure access to BC Venture Capital Program, enabling a 30% tax credit for investors. • Given uncertainty in Canadian cannabis landscape, pivoted business into scalable real estate development – (future-proofed 37,000 sq ft facility).

Built and monetized a B2C marketing automation platform, Tether™ XMP - to collect and analyze one of the most under appreciated real-time data tools available - the receipt. • Responsible for all revenue-related activities, built sales pipeline from $0 to more than $2.5M of service contracts with globally recognized brands including: RBC, Campbells, PepsiCo, NBA, McDonald’s, Starbucks and Nestlé. • Built and grew team from 2 to 10 fulltime employees. • MaRS Venture Services Embark Funding Recipient in 2016 & 2017 • Winner, Fundica Roadshow Start-Up competition (Waterloo) 2016 • Winner, Ignite Durham Start-Up competition 2013

The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Opened, managed and staffed Toronto office for this full-service creative and technology company. • Generated more than $1M in operating revenue in less than a year. • Gold, Media Innovation Awards, 2010 • Bronze, Canadian Marketing Association Awards, 2010 • Gold, Digital Advertising W3 Awards, 2009

Created and sold value-added marketing services to clientele of this full-service, packaging and promotion agency. • Built and led shopper marketing arm of QVS branding. • Clientele included: Sleeman Breweries, Santa Maria Foods, Balderson Cheese, Kinder Egg and BC & Ontario Dairy Farmers.