Peter Muffoletto

• North American territory sales and strategy director, overseeing portfolio of SMB to Global Fortune 500 and US Fortune 500 clients. • P&L management and planning - achieving significant OPEX reductions and improvements to operating margin. • Create and oversee budgets and cost-modeling for market-level investments, performing A/B testing and budget optimization • Lead QBRs on market performance to General Manager, Vice General Manager and COO • Direct manager of 2 department heads, and oversee department of 7 sales managers • Lead process and workflow development to improve cross-departmental efficiencies • Led contract negotiation to improved gross margins across major accounts resulting in $MM gain

• Led transition to and adoption of Tableau-based reporting to drive new business insights, increasing efficiencies with harmonized data sources and shared reporting. • Communicated timelines and dependencies across departments and stakeholders for sales planning, go-to-market (GTM) planning and Tableau development. • Developed new business partnership with a 3rd party sales education company to execute on improved cost efficiencies and market-level customer services, reducing departmental OPEX while improving customer service scores. • Cost modeling for B2B partnerships for digital and brick & mortar cost-centers. • Analyzed and segmented Foreo CRM database for targeted customer marketing. campaigns

• Focused on P&L improvement in top grossing sales accounts by reducing RTV rate and optimizing partnership investments. • Specialized in business performance analysis to drive increases to ROI; A/B testing in market segmentation and deploying growth strategies. • Developed organizational workflow to enable relational database integration with Tableau. • Designed cost modeling to optimize in-field sales support of retail locations, resulting in lift in sales while remaining in budget.

• Improved business analysis processes with Excel and VBA. • Managed business relationships with largest Key Accounts (Sephora USA & Canada, Amazon). • Co-launched Foreo's Amazon Vendor Central account, "Amazon Luxury Beauty".

•Established Oru Kayak European business entity and sales platform: European business deployment, FP&A, import/export logistics operations, fiscal representation, sales & market strategy, VAT added and currency indexed pricing structures, sales channels B2B & DTC. • Established partnerships and key accounts in 11 countries in the EU and EFTA. • Developed streamlined channel for wholesale B2B & DTC sales with VAT deferment & intra-community tax acquisition process via General Fiscal Representation in EU. • Streamlined cashflows and created profitable structure in year one of operations. • Significantly reduced European platform OPEX. • Built forecasts and financial models for EU.

• Remote research and analysis of California renewable energy market and government funding programs. • Report directly to founders.

• Reported to C-Suite • Fiscal Budget development and management of multi-location retail company • FP&A • Merchandise planning • Competitive market strategy development • Enterprise Resource Management

• Volunteer consulting for environmental non-profit • Project development and implementation • Community outreach • Logistics in event planning

• Program Management • Budget Management • SDSU Course Instructor • Staff hiring and training

• Insurance Underwriting • Account Management