Peter Kaye

Interim & Fractional CEO, CMO, and CGO supporting founders, boards, and investors during periods of growth and transition. As a Player-Coach Growth Architect, I partner with leadership teams, boards, and investors, stepping into senior operating roles when organizations need experienced leadership to shape growth strategy and lead execution—without adding a permanent executive. My work is grounded in big-company operating discipline and shaped by hands-on entrepreneurial leadership, bringing rigor without bureaucracy. I operate alongside leadership teams to: • Define strategic direction and near-term priorities • Lead execution that drives breakthrough results • Strengthen leadership teams and operating rhythm • Drive alignment across functions during periods of change • Build momentum and deliver results in high-stakes moments Representative engagements include: Food & Beverage • Newman’s Own — Interim Chief Growth Officer (board-recruited; member of executive leadership team) • Murphy’s Naturals — Interim Chief Growth Officer • General Mills G-Works Venture Studio — Advisor • Founding Farmers — eCommerce business planning • Greenberry’s Coffee Roasters — Advisor • Portfolio of plant-based food brands — Advisor Personal & Home Care • KT Tape — Fractional CMO • Edgewell Personal Care — Led global packaging redesign, research, and execution; reported to Global CMO Media, Agencies & Other • Publicis Sapient — Strategist • Arnold Worldwide — Advisor • Games for Change — Strategist Nonprofit & Education • Mundo Verde Bilingual Charter School — Brand and growth strategy • University of Virginia, McIntire School of Commerce — Designed and taught asynchronous Intro to Marketing course

Early-stage, research-backed nutrition platform. Leading fundraising and commercialization to scale market launch following a successful in-market pilot.

Treasurer and Member of the Board of Directors for the National Food Museum™, a nonprofit organization being built to explore American culture, health, and sustainability through the lens of food. The museum’s mission is to help the public understand how food choices are shaped, how they affect personal and planetary health, and how food systems influence culture and society. Through interactive and experiential exhibits, the organization aims to connect what people eat with broader impacts on health, the environment, and communities. As Treasurer, I provide fiduciary oversight and financial governance, partnering with the Board and leadership team on budgeting, financial planning, capital strategy, and long-term sustainability. As a board member, I also support mission articulation, strategic positioning, and the development of a nationally significant cultural institution focused on food, health, and sustainability.

Member of The Angel Group, a network of operators and investors supporting early-stage consumer brands. Engage with founders and fellow operators to exchange operating perspectives and evaluate opportunities where capital and execution can align.

Advisory Board member to Halfday Iced Tea, a gut-health–focused iced tea brand reimagining classic favorites with prebiotic functionality. Have supported the founders for more than five years as they built their first entrepreneurial venture, providing perspective and guidance at key moments. Contributions have included advising on growth and brand strategy, marketing plans, and team development, serving as a trusted sounding board as the business evolved and scaled.

Chief Marketing Officer for early-stage fast-casual restaurant concept delivering a differentiated chicken experience built on clean ingredients and operational simplicity. Founded by the former Director of Operations at CAVA. Partnered with founders and lead investors to define brand positioning and growth strategy, guiding communications, in-store signage, and PR approach as the concept launched and began to scale. Provided hands-on operating leadership across brand, marketing, and early commercial execution during a formative stage of the business.

Designed and taught a new Business Essentials course in Marketing at the University of Virginia’s McIntire School of Commerce, as part of a multidisciplinary program for students and professionals seeking foundational business fluency. The course positions marketing as a core driver of business growth, covering brand strategy, the role of marketing in enterprise decision-making, market research, the marketing mix, promotion channels, and ethical and social responsibility considerations. Content is grounded in real-world operating experience rather than academic theory. 96% “Highly Likely / Likely to Recommend” from participants (multi-semester average).

Invited mentor within the Darden School of Business i.Lab Incubator program, providing guidance to graduate student founders on early-stage venture development during a summer session. Engagement focused on advising on early business thinking, positioning, and next-step decisions, contributing operating perspective to founders at the start of their entrepreneurial journeys.

Advisor to early-stage founders within TIG Collective, a community focused on building nimble, capital-efficient, and resilient consumer brands. Provided operating guidance across multiple food and beverage categories, including cookies, sparkling water, beer, and baking products. Advisory work focused on shaping brand positioning, developing marketing and commercial plans, advising on sales strategy across channels and retailers, and guiding packaging design and communications as founders brought products to market and worked to build early traction.

Board Advisor to Merryfield, a public benefit corporation and consumer rewards platform designed to help shoppers discover better-for-you brands while earning points through everyday grocery purchases. Advised the founder during the pre-revenue stage on concept development, business positioning, and early growth strategy. Contributed to partner development by making strategic introductions and helped establish an innovative, equity-based cause marketing partnership with the Share Our Strength / No Kid Hungry campaign, aligning purpose with early brand and platform growth.