Peter Loxton

Regional Lead of APAC Division

Legends Global (APAC) is a Brisbane head-officed, privately owned company, proudly part of the Legends Global network: the world’s largest content strategist and operator of 350+ premier entertainment, convention and sporting venues worldwide. Responsible for all Commercial Operations & Business Development activities across Asia, India and the Gulf, including leadership across our Regional Divisions headquartered in Singapore, Mumbai and Dubai. Recognised in Billboard Magazine International Power Players List of 2023 and 2024 for contribution to the Live Entertainment industry. Successfully established Legends Global Gulf Region presence, mentoring our Middle East team to create a successful stand-alone Dubai-based business unit. Oversaw the following major venue acquisitions: • Exhibition World Bahrain, the largest major business event venue in the Middle East • 20,000-seat Coca-Cola Arena, Dubai - the first major arena for the Middle East with a record-setting, blue-chip Naming-Rights agreement secured before opening • 18,000-seat Jeddah Arena, Saudi Arabia - the first major entertainment Arena for Saudi Arabia Key stakeholder management responsibility that enabled seamless corporate registration and commencement of local operations across multiple GCC countries. I am responsible for our Global Solutions Division, hold Directorships of all related company entities operating in multiple regions and jurisdictions and sit on the Reconciliation Action Group. HIGHLIGHT PROJECT: Brisbane Live (2013 - 2025) Supporting our Chairman, I developed the Market-Led Proposal for Brisbane Live - a new 17,000 seat arena at Roma Street. I was the Operator representative to develop the QLD Govt Business Case. Brisbane Live was confirmed as a key venue for the Brisbane 2032 Olympic Masterplan in 2021, with funding secured in March 2023 by Federal Govt. In Mar 2025, the QLD Govt removed the venue from the Olympics infrastructure delivery program.

APAC Executive Management Team representative liaising with global Executive Teams during the successful merger of AEG Facilities and SMG in 2019, creating the world's largest venue operations and management strategy company. Responsible for all transition and corporate restructuring for the APAC division.

Reporting to our Chairman as a key member of the Executive Team that acquired the Sydney Kings NBL License and relocated the team to Qudos Bank Arena. I also served as a Director of the sporting franchise, negotiating commercial and player agreements. Legends Global rebuilt the franchise and then successfully sold the license to its current owners.

Promoted to Group Commercial Director in 2016 to oversee all commercial partnerships and continued responsibility for all new APAC business opportunities. KEY ACHIEVEMENTS • Suncorp Stadium – Venue Management Contract Extension • Brisbane Convention & Exhibition Centre – Venue Management Contract Extension • Negotiated significant investment in VenuesLive, bringing Optus Stadium in Perth, ANZ Stadium in Sydney and BankWest Stadium in Paramatta into ASM Global Family of Facilities • Christchurch Convention Centre (now Te Pae) Management Agreement secured • Naming Rights secured for Qudos Bank Arena (Sydney), Aware Super Theatre at ICC Sydney

Appointed to drive new business and retain existing contracts across the APAC region. KEY ACHIEVEMENTS • ICC Sydney Convention Centre, Darling Harbour - $1.3bn PPP project • Sydney Entertainment Centre • Sydney Exhibition Centre @ Glebe Island

Co-owner and Operations Manager for Australian Pavilion Services, a specialist venue management business established to manage Australia's participation at World Expo 2012. Joint venture with ASM Global, which I joined at the conclusion of the event. Australian Pavilion Services recipient of Best Commercial Operation Award at World Expo 2012.

Commercial manager for Australian, USA, Brazil and New Zealand Pavilions at World Expo 2010 in Shanghai.

Owner of Size Matters Cafe & Bar in Sydney. Recipient of City of Sydney Small Business Award for 2007. Awarded first 'Small Bar' licence in NSW in 2009.

Project accountant for Australian Pavilion at World Expo 2005, held in Nagoya Japan.

Senior in Japanese Advisory Division. Qualified as Chartered Accountant in 2003.

Approval granted for thesis "No Ticket to Ride but You Belong with Me: Engaging fans who miss out, from The Beatles to Taylor Swift.", exploring a research gap in fan engagement.

The specific area of focus for my lectures and research will be on The Beatles, and their broad impacts across marketing, brand and commercialisation that is relevant to the Business School postgraduate syllabus.

Short Course to learn data analytic and expression skills using Artificial Intelligence tools