Peter K. Lam

• Manage global website migration in United States, United Kingdom, Australia, New Zealand and Mexico with minimal impact to rankings and increased lead generation • Create international/regional SEO within GPS fleet tracking industry on websites per region • Achieved organic backlinks through infographic projects targeting high value audience and industry relevant data • Achieved growth of organic search rankings through FAQ content development targeted for Google Answer Box SERP rankings through question based queries and structured data • Develop business requirements for unified CMS system to bridge across regional websites • Managed CRO campaign through data capture, analysis and optimization • Maintained Google Tag Manager • Master admin of Google Analytics • Managed deployment of GDPR and CCPA

· Provide consultation on digital media and internet technologies. · Develop internet marketing campaigns. · Create SEO strategy, consultation and analytics to track progress of SEO initiatives. · Manage and monitor SEM initiatives. · Maintain Google AdWords campaigns · Maintain social media presence and strategy · Project management of website development through business requirement documentation and working with developers to create websites. · Creates WordPress websites and customize design templates using HTML and CSS. · Experienced in content management using WordPress, Joombla, Drupal and homegrown CMS systems.

• Create digital strategy for client campaigns in education, fashion and medical industries • Monitor and maintain SEO • Create and implement SEM strategy • Develop email campaign strategy and deployment schedule

• Create and implement SEO strategy to increase organic search traffic • Create and implement SEM strategy to increase paid search traffic • Provide competitive analysis of SEO/SEM and social media strategy. • Manage the Google AdWords campaigns in the highly competitive automotive space. • Provide SEO analysis and business requirements for all new site enhancements to maximize ROI and increase SERP rankings. • Communicate and educate internal teams on SEO best practices to continually improve the website. • Regularly monitor SEO for algorithm changes and new tactics to ensure best practices are being properly implemented across the site. • Directs agencies handling social media presence and social media marketing/advertising. • Provide metrics for search and social traffic via Google AdWords, MOZ and Adobe Analytics. • Supervises team of SEO, SEM and SMM specialists.

· Project manages the development of medium to large, complex database driven websites from conception to completion and launch by the deadline. · Manage project timelines and resources. · Oversees cross-functional teams of developers, designers and editors/content creators · Write business requirements for dynamic website functionality by analyzing business processes of internal teams/customers and translating them to specific web requirements. · Perform A/B testing on web modules. · Perform user acceptance testing (UAT) with all major stakeholders to verify new functionality works according to business requirement specifications. · Analyze and provide SEO strategy for the company with action items to increase page rank through developing SEO rich content, deep links and link building. · Provide metrics on social media, SEO and email marketing using Google Analytics/Omniture/CoreMetrics. · Create CMS templates using HTML created from the web designers and manage implementation of content for sponsorship/advertising campaigns. · Supervisor to Internet Content Specialists and Social Media Specialists. · Content manager for several websites using both homegrown CMS and WordPress. · Trains all new employees and web business teams on web technologies. · Direct vendors and coordinate with web team members (includes Web Designers, Web Developers, and Web Editors.)

· Maintained company website and intranet. · Content management of entire company website using homegrown CMS. · Designed web banners, comps, mockups and microsites. · Created marketing presentation of new products for presentations at conventions and tradeshows. · eCommerce management including tracking inventory and upload of product details onto the website. · Designed weekly e-newsletters to promote new product and deployed using Blue Hornet/Silver Pop. · Copy write and copy edit material for newsletter and website. · Worked on SEO and social media strategy. · Hand-coded HTML/CSS for special project micro-sites.