Peter Fedorov

For 15+ years, I’ve been on a mission to build consumer brands that change the world.When I was 26, I joined a fast-scaling consumer business and experienced hyper-growth up close. We scaled aggressively. I negotiated with suppliers, built product lines, launched fulfilment operations, hired teams. I saw what strong execution looks like, and what happens when systems and culture don’t keep up with scale.That experience shaped how I build today.Today, I’m the Founder of Orca Brands, the parent company behind SRI Labs (Skin Research Institute) and other emerging consumer brands across health, beauty, and home.We are entirely product-first.We design our own molds.We work directly with engineers and manufacturers.We invest heavily in R&D, prototyping, and iteration.We are fully self-funded and reinvest profits back into product and talent.In industries like beauty and home, too many brands compete on marketing alone. Products become commodities. Claims get louder. Quality often declines.So we’re building the opposite.Our focus is to create functional, science-backed, beautifully designed products that genuinely inspire people and improve their daily lives, not just win attention for a season.That means:• Engineering products that perform consistently• Obsessing over durability and materials• Backing innovation with research• Building customer experience as part of the product itselfOur goal is long-term category leadership in North America, and for that reason, we operate with HIGH standards. Which means:– We operate in a way that’s merit-based.– Everything is results-driven.– Open debate is encouraged.– We act with urgency.– We think big.We’re actively hiring in the United States and the Philippines across engineering, industrial design, eCommerce, lifecycle marketing, creative, and product development.If you care about building real products, operating at a high level, and growing inside a performance-driven culture, message me directly.