Peter Barbosa

Build the roadmap and self-serve strategy by synthesizing customer insights and user data. Foster a modern product mindset within the organization by shifting from a project-based approach to an agile product operating model. Direct a team of product owners, engineers, and UX designers to advance product development and overhaul user experiences by making self-serve effortless for the customers. Own the delivery across My TELUS B2B while bolstering team rituals and teams’ working methods. Influence the roadmap and backlog for the highest traffic page on My TELUS – The My TELUS homepage. Highlights of accomplishments in this role include: • Served a user base of 5M, pioneering the launch of new features that resulted in a 12-25% YoY reduction in call offload and a 13% increase in flow conversion on My TELUS. • Implemented AI/ML features, making recommendations based on customer behavior that led to $4M of annual OpEx savings. • Used user analytics to uncover new revenue opportunities, generating up to $3.7M annually by introducing cross-sell and up-sell features and a personalized experience on the self-serve portal.

Developed an automated data privacy solution leveraging AI/ML, focusing on data discovery and mapping. Prioritized a compelling user experience using modern products and Agile methodologies. Oversaw the project lifecycle while managing a cross-functional team, including the Head of Engineering, Product Owner, Business Development Representative, QA, Product Designer, and two Engineers. Conducted customer research by engaging with 100 Chief Privacy Officers to build out an ideal customer profile for the initial MVP. Optimized customer lifetime value and acquisition costs to establish an attractive business model and strategy. Navigated product development and assessed success, fostering decision-making via analytics. Highlights of accomplishments in this role include: • Piloted strategic features to address and automate compliance workflows with California's data privacy law, ultimately leading to a 100% overhead reduction for high-growth tech companies, like 1Password, Apartment List, and Citrix, that needed to uphold a mature level of compliance. • Played a vital role in growing the business, identifying key market opportunities while scaling product revenue from $0 to $300K in Annual Recurring Revenue (ARR). • Created a culture with the team for rapid prototyping and collecting user feedback while operating analytics platforms and customer interviews to get closer to the customer problem and validate the hypothesis. • Formed a winning product and business model that resulted in high Lifetime Value and low Customer Acquisition Cost (5:1).

Acqui-Hired Joined through an acquisition after founding/leading a company that grew to Series A funding before being acquired by Weedmaps. Managed seven product portfolios, four product owners, and 50+ software engineers. Defined a comprehensive product vision through collaboration with the leadership team, including the CEO, President, CMO, Chief of Insights, and VP of Engineering. Identified and leveraged market opportunities through in-depth industry analysis while refining product growth and monetization strategies. Set up a dashboard that provided real-time metrics and KPIs, improving reporting accuracy and decision-making. Highlights of accomplishments in this role include: • Served as a key team member in developing an E2E vertically integrated offering that allowed Weedmaps to win in the cannabis tech space multiplying revenue by 4x by aligning business goals with customer problems and requirements. • Championed user acquisition and growth by implementing new product offerings and features in compliance with strategic goals while elevating unique monthly active users from 500K to 3M. o Amplified user retention via the introduction of a coupon feature, driving 67% repeat engagement. o Achieved profitability for each product portfolio by focusing on being lean, rapidly testing new ideas using prototypes, and gathering user feedback.