Péter Adamecz

– Run the Hungarian subsidiary, overall responsibility for the P&L (1,5 bnHUF / 4 mEUR) – Overall business and organizational transformation of the company in 2022, creating the conditions and optimizing the processes for long-term growth – Developing, executing and maximizing the strategy to achieve sustainable growth performance – Leading, motivating, inspiring and actively working with sales team on customer situations and individual queries to support them getting the business – Defining and implementing the annual budget, initiating new product developments – Close collaboration with the parent company and other subsidiaries on strategic goals and new product developments – Negotiations with customers, suppliers and external partners – Oversee the daily operation, supervising the key areas such as sales, marketing, back-office, customer service, finance, warehouse, logistics and test bakery – Monitoring and analysing the results, deciding on the necessary actions in the light of market changes to ensure performance and be prepared for unexpected situations – Monitoring and keeping on healthy level of operating costs, as well as customer and product portfolio – Follow up the outstandings and the financial status of customers and the company – Monitoring market trends, competitors, and economic factors to identify opportunities and risks – Representing the company to the authorities, auditors, the public and press

– Responsibility for domestic and export business (Retail and B2B; 25 bnHUF / 65 mEUR) – Leading and motivating the domestic and export sales team (11 / 24 FTE) – Defining the sales strategy (business and HR) align with the company’s objectives – Developing and managing the annual budget (volume, profit, P&L and distribution goals) – Overseeing the utilization of sales budget, ensuring cost-effective operations and adherence of financial targets – Preparing business plans, quarterly forecasts, price changes – Evaluating the result of customers, controlling action plans for the effective sales and improving business results – Monitoring the market, identify new business opportunities to expand the company's customer base and revenue streams – Leading and supporting cross-functional projects – Close cooperation with co-departments: purchasing, marketing, controlling, finance, production, logistic, legal, HR – Monitoring of the outstandings and the financial status of customers – Crisis management team proxy member

– Responsibility for the retail business (4 billion HUF / 10 m EUR) – One of the dreamer and developer of Nagyi titka brand and its sales strategy – Proven track record of building up the sales and distribution of Nagyi titka brand, achieving market leader position in 2 years – Leading and developing the sales team (12 FTE), actively work with to improve performance – Developing and implementing the sales and marketing strategy to achieve the company’s business objectives (market share, distribution, profit and turnover) – Close collaboration with marketing to develop marketing campaigns, managing promotions, central, regional and store activities, category management – Managing PL tenders and agreements – Preparing yearly sales budget and forecasts – Executing annual negotiations and agreements

– Responsible for key accounts (9,6 billion HUF / 24 mEUR) – Executing the strategy through retaining and developing the business of existing portfolio and gaining new clients on the field of fringe benefits – Ensuring the long-time relationship by giving tailor made services – Preparing offers and supporting tenders according to the strategy and profit expectations – Representing the company on events and exhibitions

– Responsible for international key accounts (2,5 billion HUF / 6,5 mEUR) – Maintaining cooperation with key customers – Keeping the company strategy and targets (turnover, profit, marketing and distribution) – Booking promotions (leaflets, secondary and display placements), category management – Realizing annual negotiations, contracts – Preparing analyses, realizing sales plan and forecasts, tracking yearly sales budget

– Responsible for key accounts (9,7 bnHUF / 24 mEUR) – Keeping contact with international key accounts, coordination – Keeping the company goals (volume, turnover, profit targets) – Preparing and fulfilling sales plan and forecasts, monitoring yearly sales budget – Price management, assortment optimization – Booking promotions, central, regional and store activities, secondary placements – Managing and supervising sales representatives – Managing yearly negotiations, contracts