Peter Zavecz

My career in media has spanned over 50 years beginning in advertising sales and more recently in leading media businesses for major Australian media companies, Seven West Media and News Corporation In my most recent role as Managing Director, News Corporation Vic/Tasmania, I was also passionately involved with and supported the fundraising efforts of The Good Friday Appeal and Run 4 The Kids teams -who under the chairmanship of the inimitable Penny Fowler AM continue to break records and raise much needed funds each year for The Royal Children's Hospital. Since 1931, over $492 million has been raised to deliver the best possible care to patients and their families at The Royal Children’s Hospital, Melbourne. In July 2024, I made the decision to retire and spend more time with family and enjoy a little travel. I continue to support charitable causes and am proud to say I have joined the Strategic Partners Forum supporting my great friend the irrepressible Marg Zita OAM in her role leading the My Room Children's Cancer Charity. The idea of a full retirement from the media industry lasted a few months- until I connected with Ed Couche. Ed was the co-founder of Shopper Media, a DOOH network of over 2,500 digital screens in 430+ Australian shopping centres. Ed was an early advocate of Retail Media and has a great track record in creating value for commercial partners (Shopper was purchased by Woolworths in 2022). In early 2025, Ed and I co-founded Works Media Group. Under the Works Media Group banner, we have since been joined by Sam Johnson and Luke Warren and together we have launched Tradeworks Media, Agworks Media and Repworks Media. Works Media Group is pioneering a DOOH media channel that directly engages the lucrative and underserved audiences of Trade Business Owners (Tradies) and Farm Business Owners (Ag workers). Our new digital instore panel network will impact these audiences where they visit frequently, dwell significantly and transact extensively with zero wastage. Stay Tuned for more announcements.