Peter W

营销副总裁

About

An experienced leader with demonstrated achievements in pharmaceuticals industry,especially lead 2 new products launch in MNCs and 5 new products launch in Local Biotech company. Focused in Oncology, Specialty medicine（Rare disease), Diabetes therapeutic area. Strong marketing professional with a Master of Business Administration (MBA) from Tsinghua University and Strong medical background as a surgeon in Peking Union Medical College Hospital

Country

China

City

Fengtai District

Industry

Pharmaceuticals

Skill

Oncology, Product Launch, Pipeline Development, Portfolio Management, specialty medicine, Surgery, Pharmaceutical Industry, Ophthalmology, Hemophilia, Marketing, Product Development, Doctor, Marketing Strategy, Medical Background, International Marketing, New Product Roll Out, Management, Pharmaceutical Sales, Product Management, Business Strategy

Experience

营销副总裁

Sinocelltech

2020-5 - Present · 6 yrs 5 mos

Beijing, China

Join Sinocelltech to establish commercial team （from 0 to 1）, report directly to the company founder, CEO as VP of marketing. Leading Marketing, Medical Affair, Government Affair, Commercial Excellence, Sales Training team and launched 5 new products till now

Sr. Director, Diabetes

Novo Nordisk

2019-9 - 2020-5 · 9 mos

Beijing

Responsible for all NovoNordisk diabetes products Market expansion strategy/tactics in broad market, across China, leading Mature brand, Device brand team to develop brand strategy/execution , and also lead education team for all NovoNordisk products HCPs/patients education strategy/tactics. Lead team to develop volume base purchases (VBP) business case for mature brands and prepare for the national negotiation.

Sr. BU Director, Biopharm Business Unit

Novo Nordisk

2018-5 - 2019-9 · 1 yr 5 mos

Beijing

Responsible for full P&L of whole China Biopharm Business，build up and lead Biopharm team, including both sales and marketing team, Focus on Hemophilia, Growth Hormone Deficiency, rare disease

Sr. Director, Diabetes

Novo Nordisk

2016-6 - 2018-4 · 1 yr 11 mos

Beijing

Responsible for GLP-1 /OADs products , lead brand team to develop national brand strategy and also pipeline products launch preparations. Especially lead Victoza to join national reimbursement list negotiation with successful listing in 2017

Franchise Head, Specialty Medicine & Rare disease

Bayer

2014-2 - 2016-6 · 2 yrs 5 mos

Beijing

Responsible for rare disease including hemophilia, multiple sclerosis, and Ophthalmology, including launched products and pipeline product development. Successfully launch the 1st copay program for hemophilia patients in China in 2015 which significantly improved patients affordability.

Sr. Product manager/Marketing Manager, Oncology

Bayer

2007-7 - 2014-1 · 6 yrs 7 mos

Beijing City, China

Responsible for oncology products, lead brand team to develop Nexavar national strategy for Liver cancer indication, also responsible for oncology pipeline products development focus on GI cancer