Peter Simons

A relatively new business in the Harvey Norman portfolio is Harvey Norman Marketplace. It is principally a ‘Drop Ship’ program with a focus on extending our online ranges with new categories, not normally seen in our retail stores, and selling them under our “online only” banner. We work with 100’s of reputable brands across multiple categories who ship direct to our customers via our Customer Direct model. There are significant advantages for both parties to work together.

Working with the Merchandise Managers and the Buying Team to provide the best range of aspirational products for people to spend their rewards points on. People put such a high value on their rewards points that it is critical that we provide them the best products in the market that are highly desirable and extremely reliable as well as being able to fulfil their orders in a short space of time.

Fetch TV is a Personal Video Recorder (PVR) and pay TV service delivered over your broadband connection to your TV via the Fetch TV box. With Fetch TV you can record shows, watch movies on demand and add packs of leading channels. You can also watch Catch-Up TV on TV, access great apps like YouTube for TV, and watch loads of movies and channels on your phone or tablet using the Fetch TV app. The Set Top Box (STB) includes: 3 digital tuners to receive free-to-air channels A 1 Terabyte hard drive that allows you to record up to 585 hours of content (MPEG4 SD) The ability to pause and rewind live TV Functionality to automatically record all episodes of a show The ability to record two channels whilst watching a third My Media Hub (DLNA compatible) functionality The available content includes: An in home video store of over 3000 movies including the latest new releases, ready to rent whenever you want 30 free pre-selected on demand movies at any time (available with certain packages) Up to 35 leading TV channels (varies by Fetch TV service provider) TV On Demand selections Access to applications including YouTube for TV Catch-Up TV services on TV Add on packs including World Channels

The Rewards and Incentives Division is a specialised division of the Harvey Norman Commercial supplying the Incentive, Marketing, Promotional and Motivation markets, with an extensive range of competitively priced quality brand name products. We supply not only major electrical appliances, small appliances,computers, tablets, smart phones but also camping equipment, sporting goods, homeware, manchester, lawncare and travel goods etc., to major Promotional Houses, Corporate Direct Houses, Marketing Organisations and Club suppliers. We understand the rewards and incentive business and the important deadlines required. Our delivery service is fast and efficient – we freight nationally direct to your clients and can cater from one to thousands of products with ease. We also provide full handling facilities so your marketing collateral can be send with your orders. The Rewards and Incentives Division endeavour to continuously provide an exceptionally high level of service. We pride ourselves in building strong relationships with our customers and work together with them to achieve the expected results.

Key Responsibilities • National Retail Sales Team creation • Retail Promotion Execution • National Account Manager • Customer Service & Channel operations • Budget Creation and Achievement • Competitive analysis Background to Hybrid TV Services (ANZ) Pty. Ltd. Hybrid TV is the exclusive licensee of TiVo products in Australia and New Zealand. In August 2008, the first TiVo was sold on Australian shores and today it remains the #1 selling PVR in Australia. In November 2009, TiVo was launched through an exclusive arrangement between Hybrid TV and Telecom NZ. Hybrid TV is also a leading content service provider that delivers a portfolio of on-demand entertainment via the CASPA Service that resides on the TiVo Media Device. Key Achievements After joining the Hybrid team in May 2010 with an existing sub standard sales team I developed and trained and completely new Sales team across Australia from scratch. Due to an unforeseeable unavailability of the Chief Sales Officer I was appointed acting CSO by the Company CEO for the two month period of unavailability of the existing employee, while I continued my existing role as well. I successfully managed the National Sales Team with delivering and setting budgets for the December quarter 2010 showing up to 262% increase in TiVo unit sales. Key achievements included: • Hiring and training of the new National Sales Team of seven state based account managers • Developed of all National Retail Accounts to show growth in every account. • Executed retail promotion and merchandising across all accounts for the December Quarter • Implemented the most successful TiVo Media Device promotion in Retail channels • Implemented the transition of the TiVo Media Device through it first major price reposition • Actioned the Retail Chanel Partner service model • Delivered 125% of budget for the December Quarter

Key Responsibilities • Franchisee for Computer Department • Ranging, Buying and Merchandising • Management of 36 staff • Local Advertising and Promotion • Administration and Stock Control Key Achievements At the time of my appointment as Franchisee at Harvey Norman Warrawong it was ranked at number 35 in sales for the Harvey Norman Group. I grew this to number 10 even with the introduction of newer and bigger stores within the group. During my time there the Warrawong store moved from a smaller stand-alone store into a bigger and convergent Computer and Electrical store. This entailed modelling the new store and working closely with the Electrical Franchisee in delivering a seamless shopping environment for our customers within the Computer and Electrical businesses. In my capacity as Franchisee and steering committee member for Harvey Norman I was also a significant contributor to the strategy behind the convergence model of the store, which had not been done before by two existing senior Franchisees. I also had the opportunity to take top performing sales people to international and local computer and electronic events including Cebit (Germany), CES (Las Vegas) and E3 (Los Angeles) which I attended as part of the Steering Committee duties. In summary • Grew the store business from number 35 to number 10 in the Harvey Norman Group showing double-digit growth year on year. • Launched a new store with comprehensive convergence model • Devised and executed numerous local promotional campaigns through local media • Created sales competitions for sales personal to maximised local promotions • Created a store culture to satisfy every customer and develop a return customer environment • Formed strategic vendor partnerships to encourage their ongoing involvement and support in growing our businesses together • Member of various Steering Committees and major contributor to numerous products and category development

Key Responsibilities • Franchisee for Computers Department • Ranging, Buying and Merchandising • Management of 7 - 32 staff • Local Advertising and Promotion • Administration and Stock Control Key Achievements The initial Franchise was located in Westfield Miranda and encompassed Computers and Electrical Small Appliances under the one franchise. After growing this business for a number of years and with the introduction of the Computer Superstore Model, this business was relocated to the Caringbah Supa Centre in Willarong Road Caringbah. At all times I aggressively promoted the store locally through limited local media encouraging our local customer base to continually return to our store to acquire a bargain and on occasion meet local celebrities such as NRL Australian Representative Andrew Ettinghausen. This encouraged a fun and novel atmosphere for our customers and sale staff alike, and also a great incentive for the customer base to us rather than our competitors. With the inception of the new super store I improved staff levels, provided intensive training and introduced better measurement to hit sales targets while at the same time ranging a good, better best range of products giving our customer base a vast range of choices and products. As an existing Steering Committee Member I also had the foresight to experiment and develop new products and categories In summary • Grew the Miranda business year on year to a $500,000 monthly sales turnover in it’s last year within the Westfield Complex with a floor space of 500 square meters • Launched, staffed and promoted the then biggest computer store within the Harvey Norman Group at the new location in Caringbah • Focused on new growth categories • Improved staffing levels, training and KPI measurement • Experimented with new products and categories in our local market. • Created fun and novel shopping experiences