peter mayes

co founder - zuddha water ltd

About

A strategic, proactive and delivery-focussed professional with extensive experience across a number of Industry sectors. Proven track record in delivering increased revenues and delivering solutions.

Country

united kingdom

City

leicester

Industry

financial services

Skill

account management, increasing sales, marketing management, product development, sales and marketing, sales management, sponsorship, media planning, media buying, tv campaigns, creative production, packaging design, web design, social media, promotions and pricing, pr and communication, marketing campaigns, business development, brand development, brand propositions and positioning, relationship management, people management, category management, category insight, market research quant and qual, sales planning, commercial management

Experience

marketing and business development controller

pukka pies limited

2003-6 - 2012-11 · 9 yrs 6 mos

marketing controller

northern foods

1997-9 - 2003-4 · 5 yrs 8 mos

marketing manager

fisher quality foods

1995-4 - 1997-9 · 2 yrs 6 mos

Reporting to the Sales and Marketing Director responsible for Branded (Newman’s Own / Hammond’s) and private label activity.

marketing manager

the j.m. smucker company

1993-5 - 1995-4 · 2 yrs

Reporting to the Sales and Marketing Director responsible for Elsenham and Smucker brands in Europe.

co founder - zuddha water ltd

zuddha water

2017-10 - Present · 9 yrs

consultant and interim management

a mayes marketing

2014-3 - Present · 12 yrs 7 mos

brand manager

homepride foods

1989-2 - 1993-5 · 4 yrs 4 mos

guru sahib

samosa wallah

2017-4 - Present · 9 yrs 6 mos

interim marketing consultant

hain daniels group

2014-3 - 2014-7 · 5 mos

Interim Marketing position on the New Covent Garden Soup brand. Ensuring Autumn NPD programme is delivered and effective trade sell in. Developing Brand strategy and ATL & BTL support.

marketing director

fox's confectionary

2001-8 - 2003-4 · 1 yr 9 mos

* Marketing Director fully responsible for the developing a strategic marketing plan delivering year on year growth across the portfolio. This includes increases of Fox’s +24%, XXX Mints +31% and Just Brazils +25%. Set up the Nielsen contract and trade marketing capabilities that resulted in significant distribution increases being achieved. * Other Marketing Director duties and achievements included: * Produced and maintained a TV campaign to support the Fox’s Glacier Mint brand * Recruited staff for a new department in Leicester. Simplified the structure and reduced head count * Assisted the Payne’s Sales and Marketing Director on the closure and transfer of Croydon manufacturing