Peter Kerkay

- Managing the Nutrition business (Continental, Hellmann’s) in the grocery channel. - Responsible for business planning initiatives, range reviews, and aligning category and shopper insights with customer strategy. - Owns the media and promotional budget end-to-end and collaborates with the Digital Marketing, Media & dCom experts to develop a bespoke plan that includes differentiation through seasonal events and best-in-class launches.

As a leader of a team of 11, I am responsible for: - Overseeing nationwide point of consumption execution and category management projects. - Managing complex projects within the Customer Excellence department, including the launch of the Deposit Return Scheme, new brand- and product launches. - Implementing innovation initiatives by conducting category gap analyses, developing marketing mix strategies, and formulating plans for shopper activation. - Implementation of customer marketing solutions across key customers and channels to enhance brand visibility and drive consumption. - Offering expert insights into the beer category, facilitating decision-making processes for the Marketing and Sales Teams. - Developing both short- and long-term strategies incorporating market and MS% development, ex-factory volume targets, and distribution objectives. - Serving as the primary commercial liaison with principals for distribution brands and actively contributing to the development and monitoring of JBPs.

Responsibilities: - Leading a team of two and responsible for excellent modern trade field execution in Budapest and Pest county - Account management of Spar, Tesco, Auchan, Metro, Rossmann - Developing and executing sales strategies, planning and tracking KPIs vs. internal and external budgets - Negotiating yearly contracts and promotional activities Key Achievements: - Smooth handover from previous distributor and settled contracts with customers ahead of time - Successfully developed country-level product and promotional strategy to deliver expected business results - Introduction of internal reporting tools to track market and sales performance and business profitability - Development of demand planning and forecasting tools suiting distributor and brand owner needs

Responsibilities: - Leading a multinational, four-member team - Managing Tesco in 4 countries on the Central European market - Developing and executing sales strategies to achieve targets and KPIs - Planning and overseeing internal budgets with the company and external budgets with the client - Negotiating the yearly Joint Business Plan with Tesco - Forecasting annual, quarterly and monthly sales revenue, volume and trade investment Key achievements: - Successfully transformed separate country businesses to one harmonized CE managed business - Strong market share growth in Oral Care and Personal Care categories in all countries - Introduced tools to track market results and JBP on CE level

Responsibilities: - Managing Rossmann, Müller, Metro on the Hungarian market - Leading the implementation of SAP Business Planning system for the sales department Key achievements: - Strong market share and sales growth of Oral Care and Personal Care in drugstores - Successful local implementation of SAP Business planning tool and supporting the regional team as the Central European Champion

Major: Controlling Minor: E-business

Major: Analytical Business Intelligence