Peter Jones

Part of the executive team, having full responsibility for Marketing, e-Commerce & Social Media Key contributor to overall business strategy development Creative lead on marketing activities, including catalogue & mailer design and distribution Radio advert script writing and recording In-store POS design Social Media marketing lead Email marketing Event organisation Copywriting & proofing all print and digital marketing Photography Overall strategic planning at board level for 2 websites Full P&L accountability Day-to-day running of the websites including VM of products and adding products Creating banners in line with marketing strategy Implementing offers Processing orders and general upkeep Google Ads PPC Implementing new strategies for improved UI/UX Full use of GA4 Responsible for a team of 3

Responsible for listing new products, including copy, photography, SEO, and marketing on social media Conducted profit margin calculations, RRP setting, label design and print Identified new routes to market via social media and face-to-face marketing Sold at shows around the country and managed stock and logistics for the shows Oversaw personnel management and training, POS layout, and product pricing at all shows Executed marketing strategies in print and digitally Implemented new warehouses and processes due to expansion Achieved 100% success rate in dispatching every order received before 16:00 daily Prioritised customer service to enhance customer lifetime value (LTV) Increased average order value (AOV) by introducing add-on sales and strong cross-selling Raised net profit margin from 54% to 61% through careful planning and strategy implementation Maintained an 18% customer conversion rate

Average weekly turnover: $500,000.00 to $1,500,000.00 per week, depending on the size of the ship Oversaw the running of all stores and sales for each department, with between 6 and 25 stores onboard and 15 to 40 staff Stores included: Fine Jewellery and Watches, Fashion Jewellery and Watches, Boutique Stores by Hublot, MontBlanc, Carolina Herrera, Margaritaville, Swarovski, Liquor and Tobacco Shop, Souvenir Shops, pop-up shops, Fragrance and Cosmetics, Sunglasses Shop, and the Crew Shop (FMCG outlet) Responsible for all onboard retail marketing, hosting events such as the 'Welcome Aboard Show' with 2000 guests in attendance Hosted the onboard TV channel for shopping and marketed different activities such as a diamond and gemstone event Served as auctioneer for the first jewellery auction held onboard Duties included: Personnel Management and training, Promotion planning, Daily figure reporting, Monthly figure reporting, Stock ordering and control, Merchandising, Onboard advertising, USPH compliance, Customs Declarations, Raffles, Organising and Hosting VIP Events, Re-ticketing for change of promotions Completed in-depth training on all products and worked in each department as a specialist before promotion

Duties included booking and attending appointments in hospitals, schools, care homes and social settings Utilized CRM to schedule appointments and adopted a consultative approach during meetings Collaborated with local authorities, the NHS, and privately funded organisations and individuals Designed Sensory environments using 3D software, including SketchUp Presented designs and quotes at director level ensuring client needs were met and surpassed within budget Designed the Sensory Gardens in The Princess Louise of Kensington Care Home and Ty Hafan hospice Created designs for soft play warehouses

Aerospace Systems Engineering