Peter Hudson. MA Ind Des Eng, BA (Hons)
Creative Director @ Tropicfeel
About
Peter Hudson is a creative director and innovation strategist with 20+ years experience of creating world class sport / sport lifestyle product. During his 20 year tenure at Nike, he held the roles of Design Director - Tennis footwear, Creative Director - Global Football, Creative Dir - Performance footwear and Divisional VP Global Footwear Design and Converse VP Design & Innovation where he reset and modernized the product offering authoring a new design Ethos, building a world class design studio and new Innovation Centre. Peter Hudson has a proven track record of building creative strategies and design teams who deliver world class product across all product types and consumer demographics.
United States
Bend
Design
Footwear, Tennis, Football, Sports, Apparel, Sportswear, Athletes, Creative Direction, Product Design, Product Development, Concept Development, Brand Development, Trend Analysis, Shoes, Design Strategy, Outerwear, Fashion Design, Fit, Styling, Trend Forecasting
Experience
Creative Director
Tropicfeel
Barcelona, Catalonia, Spain
Brand & Creative Consultant
Tropicfeel
Barcelona, Catalonia, Spain
Founder
Hudson Design Consultants Inc
Bend, Oregon
Services: Creative Strategy / Seasonal Design Direction / Innovation strategy / Footwear-Apparel-Accessories Design / Design Studio Development / Design Function Development Clients: Lululemon / IBIC international / Wilson Sporting Goods / Earth Inc / Kotelo / Dynamic Networks Group / PLAYERMAKER
VP Global Design & Innovation - Converse
Nike VP Global Footwear Design
Boston MA
_Create a new Converse Design Ethos (one that respected our past but drove a more modern aesthetic) _Set seasonal creative strategy aligned with Business objectives & Brand goals _Responsible for Footwear, Apparel & Accessories design teams (Lead, Hire & Develop, 80+) _Build and manage a new Design Centre of Excellence team (Trend & Consumer, Color, Materials & Graphics) _Functional connection point to Nike Inc
VP Global Innovation - Converse
Nike
Boston MA
_Lead & develop Converse Brand long term Innovation strategy ( with Converse & NIKE CEO) _Innovation studio manager ( 15+ team of makers & designers / building of new innovation centre) _Manage external partnerships & Contracts _Transition of innovation pipeline to Inline design team / business partners
Divisional VP Global Footwear Design
Nike
WHQ Portland OR
_Responsible for building & leading a world class design studio (Lead / Hire & Develop 150+ designers in USA/Europe) _Nike footwear design Ethos (long term product aesthetic & experience) _Nike footwear Seasonal creative direction (form / function / color, materials & graphics) _Leverage sport to Lifestyle footwear opportunity _Ensure effective transition of innovation concept to 'inline' teams _
Global Creative Director Sport Performance Footwear
Nike
Portland OR
_Set overall Creative strategy for Nike Performance footwear categories _Execute over arching seasonal Brand Creative Strategy _Lead & Inspire category design director _Execute key innovation themes (Nike Free, Nike FUSE..) _Ensure Nike performance footwear exceeds Consumer expectations
Global Creative Director Nike Football
Nike
WHQ Portland OR
Brand & CEO Brief 'Be #1 Global leader in soccer" (product excellence at the centre) _Author Design Ethos for Nike Football (A unique proposition of Form language, color, materials & athlete experience for footwear, apparel & accessories) _Build & execute an 'in house' innovation strategy for footwear ( key output - Lightweight construction, materials technology, High-Vis accessories and apparel, 'Ball Touch' control..) _Seasonal Design Direction _World Cup creative direction _Design marque athlete product (footwear - Mercurial, Total 90, Tiempo, accessories - T90 Aero Hi-Vis football, apparel - Brazil National team Uniform)
Tennis Footwear Design Director
Nike
WHQ Portland OR
_Performance & Lifestyle tennis footwear design director _Author Nike Tennis design direction _Seasonal Design direction _Key athlete contact
Product Manager
Mitre (UK)
Huddersfield
_Performance soccer & Rugby footwear design _Athlete Insight (Premiere league clubs) _Color, materials & trend research _Extensive Asia travel
Senior Designer
Dunlop Footwear International
Winsford, Cheshire UK
_Performance & Lifestyle tennis footwear design _Footwear Development _Athlete Insight _Color, materials & trend research
Education
The Manchester Metropolitan University
Industrial Design Eng
Peter Hudson. MA Ind Des Eng, BA (Hons)'s Contact Information
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