peter gyimesi

Durkee-French Foods, Hood Dairy, Interstate Bakeries, Banfi Vintners

Kraft, Quaker Oats, Heublein Spirits, Curtice-Burns Foods

Founder of a marketing & management cooperative focused on the creation & incubation of new & emerging brands. Capabilities in strategic planning, brand architecture, concept & creative development, digital & social media, consumer communications, presentations, packaging, tactical programs creation & activation.

* Conceived, developed & quantitatively tested strategies to segment & reposition the Bazooka Bubble Gum Line * Strategically segmented & rationalized product line, reformulated products & flavors, contemporized packaging, created new comic characters & developed continuity promotion. * Launched Bazooka Blasts soft bubble gum with comprehensive support package. * Contemporized Bazooka Chunks line including product reformulation, flavor selection, packaging, comic characters & development of continuity promotion. * Rationalized & optimized product line resulting in improved profitability & easing plant transition.

* Developed & researched new positioning platforms & creative resulting in fielding of redesigned packaging as well as integrated media & promotional programs. Optimized brand profitability. Harp Lager * Pilsner Urquell * Red Stripe Beer Prepared business case to transform Harp’s financial structure via on-shore production, delivering > * 15M in incremental profit annually * Managed cross-functional implementation team. Winner of Impact Magazine “Hot Brand of the Year” Award. Pursued entrepreneurial opportunity in ’01-’02 while consulting for Diageo on transfer of Caffrey’s Irish Ale to Interbrew, the US launch of Bass Ale cans & a production site shift for Kaliber NA.

Managed Client relationships for 40% of total agency billings & a team of six. Procter & Gamble (Ariel & Pampers), Samsung Electronics, British Airways Responsible for development and coordination of Eastern European strategy for P & G advertising.

Executive Team member for a private equity backed organization focused on the creation & incubation of new brands & contract manufacturing. Professionalized the marketing function, led in-house graphics team, negotiated & directed agency partnerships for public relations, digital & social media. Popcorn Sutton Original Small Batch Recipe and Barrel Finished; Avery's Trail Gin; Realtree Energy Beverages; New Products Drove 25% depletions growth via development & roll out of emotionally driven brand architectures & creation of new packaging, consumer & trade communications, promotions & selling materials. Established an integrated platform of paid, earned & owned digital media with on-going analysis of digital metrics to optimize outreach targeting & broader marketing efforts. On-boarded 10 new states for Popcorn Sutton. Promoted from VP of Sales & Marketing. Re-branded corporate identity. Created & delivered investor presentations for sale of brands & assets.

* Directed all aspects of marketing brands for the nation’s largest independent beer distributor. Managed a brand team of three & provided strategic & creative direction to in-house graphics & sourcing teams. Imported Beer; Ready to Drink Beverages * Sparked a 25% swing in brand trend & captured category leadership, by re-launching Pernod-Ricard’s $100M Seagram’s Coolers brand, using a new, emotionally driven positioning. * Beverage Dynamics Award Winner for changes to Cooler bottle, packaging & flavors. * Delivered 3X category growth for Grolsch through innovative marketing plans & new products. * Insight generation, product & packaging development for Grolsch Light Lager launch.

* ASSOCIATE PRODUCT MANAGER Domestic Assignment: Lady Speed Stick Franchise; Speed Stick New Products Managed all aspects of $7M consumer promotion budget including creation & implementation of special events, FSIs, special packs, displays & sampling. Analyzed monthly trends & recommended actions. * Managed Speed Stick new products initiative from concept phase through Bases II testing. * Winner of “Best of the Best Consumer Promotions” award for 5M unit cross-ruff promotion. Brand Manager International Assignment: Ajax Household Cleaner Franchise, Softlan Fabric Softener * Launched Softlan & re-launched Ajax franchise into Hungarian market. * Designed brochures, sell kits & other support materials for sales drives; Trained sales force.

Activities and Societies: Graduate Internship: BBDO Promotions