Peter Erickson
Managing Director, Publisher Sales @ Firsthand
About
Results driven leader with advanced knowledge of adtech and cross-channel marketing, trusted relationships with publishers across the digital media landscape, and experience building complex, custom solutions for top-tier media companies. Worked in both startup and large corporate environments, and through three acquisitions. Skilled at leading client-focused teams in a competitive, rapidly changing industry. Understanding of product landscape in Programmatic Advertising Platforms, Publisher Advertising Stacks, Connected Television, First Party Data Strategies, and Retail Media Networks.
United States
New York
Marketing & Advertising
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Experience
Managing Director, Publisher Sales
Firsthand
New York, New York, United States
Head of Publisher Business Development, Connectivity, North America
LiveRamp
New York, New York, United States
Advisor
Lockr by Viant
New York, New York, United States
(Acquired by Viant March 2025) Providing strategic guidance and in-market support for Identity lockr - a suite of APIs to help publishers collect privacy-compliant, authenticated and fully consented consumer data.
Global Managing Director, Business Development
TripleLift
New York, New York, United States
Vice President, Publisher Development
TripleLift
Greater New York City Area
Senior Director, Publisher Services
Verizon Media
Greater New York City Area
Senior Director, Publisher Services - MARKETPLACE Verizon Media's Publisher solutions combine a powerful demand stream with publisher-built products that grow and evolve your business.
Director, Publisher Services - Marketplace by ADTECH
AOL Platforms
New York, NY
Director, Publisher Services for Marketplace by ADTECH, the Publisher exchange platform within AOL Platforms, an AOL company
Director, Publisher Services
Advertising.com
Director, Publisher Services, Advertising.com Sponsored Listings, an AOL Company
Senior Account Executive
Advertising.com
Senior Account Executive in Publishers Services for Advertising.com Sponsored Listings, an AOL company
Partner Development Key Account Executive
Quigo, Inc
(Acquired by AOL)
Advertising Account Manager
The Minnesota Star Tribune
Import/Export Account Coordinator
Interlog USA, Inc.
Education
Drake University
International Business, Minor in Spanish
School for International Training
Peter Erickson's Contact Information
Phone
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